Craft Review
Across personal notes, team documentation, and client proposals, Craft stands out as a top-tier document app for anything that needs to look polished. The combination of speed (under 1 second page loads), beautiful design, and Apple-native experience is exactly what Notion tries to be but never quite achieves (per [Craft's product page](https://www.craft.do/features), accessed May 2026).
Pricing Breakdown
- Up to 1,500 content blocks
- 1 GB storage
- 25 MB media upload limit
- 7 days version history
- AI Assistant with 15 credits/month
- Basic AI models (Core, Fast)
- Mobile and desktop apps
- Unlimited documents and storage
- Unlimited content blocks
- Unlimited media uploads
- Up to 5 spaces (1TB per space)
- 5 GB file uploads
- 30 days version history
- AI Assistant with 50 credits/month
- Advanced AI models (Core, Fast, Max)
- Custom domains
- Password-protected links
- Custom branding
- Advanced sharing options
- Cross-device sync
- All Plus features
- Up to 5 members (each gets Plus account)
- Up to 5 shared family spaces
- Each member gets 5 personal spaces
- Shared Space collaboration
Save 20% with annual billing. Plus drops to $8/mo, Family drops to $15/mo when billed yearly. More plans are available, see our detailed Pricing Page for more information.
Feature Analysis
Every major feature has been evaluated, from the AI assistant to real-time collaboration. Here is where Craft genuinely excels - and where it still needs work (per [Craft's product page](https://www.craft.do/features), accessed May 2026).
Design & UX
This is Craft's killer feature. Every document looks publication-ready without effort. The block-based editor feels intuitive, drag-and-drop works perfectly, and the app is genuinely beautiful. Users consistently rate it the highest among note-taking apps for editor quality (per [Craft's product page](https://www.craft.do/features), accessed May 2026).
Speed
Sub-second page loads, instant sync, responsive typing. Craft feels faster than every competitor in this category. This alone justifies switching from Notion for document-focused work (per [Craft's product documentation](https://www.craft.do)).
AI Assistant
Built-in AI with on-device models (DeepSeek R1, Llama 3.2) for privacy plus cloud options (Claude Haiku, Claude Sonnet). 15 free credits/month, 50 on Plus. Good for drafting and summarizing - not ChatGPT-level, but seamlessly integrated (according to [Craft's product page](https://www.craft.do)).
Collaboration
Real-time editing, multiple sharing permissions (view/edit/comment), public links, password protection. Works well for teams under 10. Larger teams may miss folder-level sharing (only individual documents can be shared) (based on [Craft's published documentation](https://www.craft.do)).
Cross-Platform
Native apps for macOS, iOS, iPadOS, Windows, web, and Android (beta). The Apple experience is excellent; Windows, web, and Android are functional but lack the native polish. Best experienced on Apple hardware (per [Craft's official site](https://www.craft.do)).
Version History
7 days on free, 30 on Plus - weaker than competitors. If you need robust version control for compliance or legal work, look elsewhere (per [Craft's product documentation](https://www.craft.do)).
Key Capabilities
- ✓ Block-based editor with drag-and-drop organization
- ✓ Real-time collaboration with simultaneous editing
- ✓ Built-in AI writing assistant with multiple model options
- ✓ On-device AI models (DeepSeek R1 1.5B, DeepSeek R1 7B, Llama 3.2 1B, Llama 3.2 3B)
- ✓ Cloud AI models (ChatGPT Nano, Claude Haiku, Claude Sonnet)
- ✓ AI credits system with flat-fee top-ups
- ✓ MCP (Model Context Protocol) integration support
- ✓ Public web publishing with secret links
- ✓ Rich media embedding (images, videos, files, links)
- ✓ Multiple sharing permissions (view, edit, comment)
- ✓ Version history and change tracking with author attribution
- ✓ Templates for productivity and recurring document types
- ✓ Offline support with iCloud syncing across devices
- ✓ Custom branding for shared documents (Plus tier)
- ✓ Native apps for macOS, iOS, iPadOS, Windows, web, and Android (beta)
- ✓ Spaces for organizing related documents and projects
- ✓ Password-protected links for secure sharing
- ✓ Comments and feedback without requiring account (viewers)
- ✓ Markdown support and rich text formatting
- ✓ Enhanced Apple Shortcuts integration
- ✓ Tags for improved organization (2025 Summer Update)
- ✓ Lock Screen Widgets and App Icon Quick Actions
- ✓ Native support for Apple's Writing Tools
- ✓ Tasks with inbox, deadlines, and reminders for to-do management (Craft 3, November 2024)
- ✓ Calendar view for events, reminders, and daily notes (Craft 3, November 2024)
- ✓ Collections for database-style structured data with custom fields and relational links (Craft 3, November 2024)
- ✓ Whiteboards for visual brainstorming and project mapping (Craft 3, November 2024)
The Honest Truth
- Stunning Design Without Effort - Every document looks polished by default. Rich media embedding, beautiful typography, and publication-ready output without touching CSS or templates (per [Craft's product page](https://www.craft.do/features), accessed May 2026).
- Blazing Fast Performance - Sub-second page loads even with large documents. Craft feels snappy where Notion feels sluggish. This speed advantage is immediately noticeable (according to [Craft's product page](https://www.craft.do)).
- Built-in AI That Respects Privacy - On-device AI models (DeepSeek R1, Llama 3.2) process locally. Cloud models (Claude Haiku, Claude Sonnet) available when you need more power. No separate AI subscription required (based on [Craft's published documentation](https://www.craft.do)).
- Apple Ecosystem Integration - iCloud sync, Apple Shortcuts, Writing Tools, Lock Screen widgets. If you're in the Apple ecosystem, Craft feels like a native system app, not a third-party tool (per [Craft's official site](https://www.craft.do)).
- Free Education Plan - Students and educators get unlimited documents and premium features free with verified school email. One of the best education discounts in the productivity space (per [Craft's product documentation](https://www.craft.do)).
- Limited Customization - You can't deeply customize formatting, layouts, or workflows. Craft is opinionated about design - which is great until you need something it doesn't offer (per [Craft's product page](https://www.craft.do/features), accessed May 2026).
- No Folder Sharing - You can only share individual documents, not folders or entire spaces. For teams with complex permission structures, this is a significant limitation (according to [Craft's product page](https://www.craft.do)).
- Apple-First Experience - Windows and web apps exist but lack the polish of macOS/iOS. The Android app is still in beta and lacks some Apple-exclusive features. If you live in Windows, Craft will feel like a compromise (based on [Craft's published documentation](https://www.craft.do)).
- Limited Database Features - Craft 3 added Collections - tables with custom fields and relational linking - for basic database needs. But complex Notion-style kanban boards, timeline views, and cross-database formulas aren't available. For full workspace databases, Notion still wins (per [Craft's official site](https://www.craft.do)).
Who Should Use This
Craft excels for specific use cases and falls short for others. Here's who will get the most value (according to [Craft's official site](https://www.craft.do), accessed May 2026).
Writers & Content Creators
Best FitDistraction-free writing with beautiful output. The block-based editor makes organizing long-form content intuitive. Public web publishing turns any doc into a shareable page (per [Craft's product page](https://www.craft.do/features), accessed May 2026).
Apple Ecosystem Users
Best FitiCloud sync, Shortcuts integration, Writing Tools support, Lock Screen widgets. If your workflow is Mac/iPhone/iPad, Craft fits like a native app (per [Craft's product documentation](https://www.craft.do)).
Small Teams (Under 10)
Best FitReal-time collaboration works smoothly for small groups. Team tier at $60/month covers up to 10 members with shared workspaces and admin controls (according to [Craft's product page](https://www.craft.do)).
Students & Educators
Good FitFree Education plan includes unlimited documents and premium features. Requires verified school email but delivers exceptional value (based on [Craft's published documentation](https://www.craft.do)).
Windows-Primary Users
Good FitWindows and web apps work, but the Apple-native experience is significantly more polished. The Android app is still in beta. If Windows is your primary platform, consider Notion for a more consistent cross-platform experience (per [Craft's official site](https://www.craft.do)).
Database Power Users
Not IdealCollections provides basic structured data - tables with custom fields and relational linking - but no kanban boards, timeline views, or complex formula columns. If you need Notion's full all-in-one workspace, Craft will still feel limiting (per [Craft's product documentation](https://www.craft.do)).
vs. Competition
How does Craft compare to the other major note-taking and documentation apps in 2026 (according to [Craft's official site](https://www.craft.do), accessed May 2026)?
The bottom line: Craft wins on design and speed but loses on flexibility. Craft 3 added Collections for basic database tables, but choose Notion if you need full database power and project management. Choose Obsidian if you want local-first privacy and deep customization. Many power users keep both Craft (for polished output) and Notion (for workspace management) (according to [Craft's official site](https://www.craft.do), accessed May 2026).
Frequently Asked Questions
Quick answers to the most common questions about Craft (according to [Craft's official site](https://www.craft.do), accessed May 2026).
ROI Calculator
Calculate your potential ROI with Craft
CraftDocument Creation ROI Calculator
- Craft reduces document creation time by ~35% through templates and speed
- Based on user reports of faster page loads and drag-and-drop organization
- Time savings vary based on document complexity and template usage