HubSpot vs Klaviyo
Complete comparison guide to help you choose the right marketing tool for your needs.
The Winner
HubSpot
Wins for overall value, user satisfaction, and All-in-one CRM for growth teams.
Quick Comparison
Feature Breakdown
Feature Comparison
HubSpot 
Klaviyo HubSpot
- Breeze AI Actually Delivers
- Free Tier Is Genuinely Useful
- All-in-One Eliminates Tool Sprawl
- 505% ROI Is Real
- Pricing Escalates Fast
- Mandatory Onboarding Fees Sting
- Customization Limits vs. Salesforce
Klaviyo
- Unmatched ecommerce integrations
- Powerful segmentation engine
- Strong email deliverability
- Pre-built automation flows
- Pricing scales quickly
- Learning curve for advanced features
- Limited support options
HubSpot Overview
If you need marketing automation, sales pipeline management, and customer service in one unified platform, HubSpot delivers unmatched integration and ease of use. The Starter tier ($15/month) is perfect for small businesses getting serious about CRM. Professional ($890/month) unlocks full automation for mid-market teams. The 505% ROI over 3 years isn't marketing hype-I've seen it materialize in reduced admin time and increased lead conversion.
Best For:
- All-in-one CRM for growth teams
- Marketing-led organizations requiring sophisticated automation and lead nurturing
- Companies prioritizing ease of use and quick setup (70% of users cite this)
- Teams wanting strong integrations with existing tools (Gmail, Outlook, 500+ apps)
- Businesses scaling from startup to enterprise with growth-oriented pricing tiers
- Organizations valuing comprehensive reporting and analytics (Professional tier and up)
- Companies willing to invest in onboarding for long-term ROI (505% after 3 years)
Klaviyo Overview
Klaviyo is purpose-built for ecommerce email marketing. Exceptional Shopify integration, powerful segmentation (9.0 on G2), and predictive analytics make it ideal for DTC brands. Free tier available for stores under 250 contacts. Pricing increases with contact count, so budget accordingly as you scale.
Best For:
- Shopify and ecommerce store owners
- DTC brands needing advanced segmentation
- Agencies managing multiple ecommerce clients
Our Verdict
HubSpot is our top pick for most users, thanks to its overall value proposition. However, Klaviyo remains a solid choice if you need Shopify and ecommerce store owners.
Try HubSpot Free