Alternatives Guide

Best Klaviyo Alternatives in 2026

Looking for Klaviyo alternatives? We've tested and compared 3+ marketing tools to find the best options for every use case and budget.

3 Alternatives
2 Free Options
4.2 Avg Rating
Free+ Lowest Price
01

Top 3 Klaviyo Alternatives

Our top picks based on features, pricing, and user reviews. These tools offer the best alternatives to Klaviyo.

#1 Best Overall
Mailchimp
4.2 Rating
$13/mo Paid From
Yes Free Tier

Best for: Small businesses needing simplicity

View Review
#2 Best Value
ActiveCampaign
4.2 Rating
$15/mo Paid From
No Free Tier

Best for: B2B marketers with complex automations

View Review
#3 Best Free Option
HubSpot
4.2 Rating
$15/mo Paid From
Yes Free Tier

Best for: All-in-one CRM for growth teams

View Review
02

Full Comparison

Side-by-side comparison of Klaviyo vs all 3 alternatives.

Tool Rating Paid From Free Tier Best For
Klaviyo Current
4.2 $20/mo ✓ Shopify and ecommerce store owners
Review Visit
#1 Mailchimp
4.2 $13/mo ✓ Small businesses needing simplicity
Review Visit
#2 ActiveCampaign
4.2 $15/mo — B2B marketers with complex automations
Review Visit
#3 HubSpot
4.2 $15/mo ✓ All-in-one CRM for growth teams
Review Visit
03

Detailed Reviews

In-depth look at each Klaviyo alternative with pricing, features, and best use cases.

#1

Mailchimp

4.2 53,007 reviews

Turn emails and SMS into revenue

Free tier available

Consider Mailchimp for specializes in small businesses needing simplicity.

Strengths
  • Best Onboarding Experience
  • AI Features That Actually Work
  • Genuinely Useful Free Tier
Cons
  • Pricing Scales Aggressively
  • Free Tier Lost Automation
Read Full Review Visit Website
#2

ActiveCampaign

4.2 18,162 reviews

Grow your business with customer experience automation

Contact for pricing

Consider ActiveCampaign for specializes in b2b marketers with complex automations.

Strengths
  • Powerful automation builder with visual workflow editor
  • High email deliverability rates
  • Strong CRM integration
Cons
  • Steep learning curve for advanced features
  • Lower Trustpilot rating indicates support issues
Read Full Review Visit Website
#3

HubSpot

4.2 48,400 reviews

Grow better with HubSpot

Free tier available

Consider HubSpot for specializes in all-in-one crm for growth teams.

Strengths
  • Clean interface and strong contact management functionality
  • Easy integrations with Gmail, Outlook, and 500+ other tools
  • Powerful automation workflows and email sequences
Cons
  • Pricing can get expensive as you grow, especially with larger contact lists
  • Rigid pricing tiers with significant jumps between plans
Read Full Review Visit Website
04

Frequently Asked Questions

What is the best alternative to Klaviyo?
The best Klaviyo alternative depends on your needs. Mailchimp is our top pick for most users, offering similar features with a different approach to the same problems. For budget-conscious users, Mailchimp and HubSpot offer free tiers worth exploring.
Is there a free alternative to Klaviyo?
Yes, Mailchimp and HubSpot offer free tiers. While not as feature-rich as Klaviyo's paid plans, they're suitable for individuals or small projects.
Why switch from Klaviyo?
Common reasons to explore Klaviyo alternatives include: pricing concerns (a free tier), specific feature needs not met by Klaviyo, desire for simpler interfaces, or need for better integrations with existing tools.
How does Klaviyo compare to Mailchimp?
Klaviyo and Mailchimp are both strong marketing tools. Klaviyo excels at Shopify and ecommerce store owners, while Mailchimp is known for Small businesses needing simplicity. See our detailed comparison above.
Which Klaviyo alternative is best for small businesses?
For small businesses, we recommend Mailchimp due to its free tier and affordable pricing. It offers the core features most small teams need without enterprise complexity.
Can I migrate from Klaviyo to an alternative?
Most Klaviyo alternatives support data import/export. Check each tool's migration documentation. Mailchimp offers the most straightforward migration path with dedicated import tools and customer support for switching.

Still using Klaviyo?

Read our complete Klaviyo review to see if it's still the right choice for you.

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