Pricing Guide
Klaviyo Pricing
Complete pricing breakdown for 2026. Compare 3 plans , including the free tier.
$20 Starting Price
3 Plans Available
No Annual Savings
Pricing verified: January 2026
Klaviyo Plans & Pricing
Most Popular
$ 20 /mo
- 251-500 contacts
- Unlimited email sends
- Automation flows
- Segmentation
Email & SMS
$ 35 /mo
- Everything in Email
- SMS/MMS campaigns
- SMS automation
- Mobile push notifications
Pricing Highlights
Starting Price $20/mo
Free Tier Available
Free Trial Contact Sales
Annual Discount Not Listed
Is Klaviyo Worth It?
Klaviyo is purpose-built for ecommerce email marketing. Exceptional Shopify integration, powerful segmentation (9.0 on G2), and predictive analytics make it ideal for DTC brands. Free tier available for stores under 250 contacts. Pricing increases with contact count, so budget accordingly as you scale.
8+ hours
saved per week on average
Klaviyo vs Competitors Pricing
Klaviyo Pricing FAQ
How much does Klaviyo cost?
Klaviyo pricing: Free tier available. A free tier is available with limited features. trial options may be available.
Does Klaviyo have a free plan?
Yes, Klaviyo offers a free tier suitable for individuals or testing. It includes core features but has usage limitations. Upgrade to paid plans for full access.
Is there a Klaviyo annual discount?
Klaviyo pricing is primarily monthly. Contact their sales team for potential annual discounts on higher-tier plans.
Which Klaviyo plan is best for teams?
For teams, we recommend the Pro or Business plan. It includes collaboration features, multiple seats, and team management capabilities.
Can I cancel Klaviyo anytime?
Yes, Klaviyo subscriptions can typically be cancelled anytime. Monthly plans end at the billing cycle; annual plans may have different terms. Check their terms of service for refund policies.
Is Klaviyo worth the price?
Based on our testing, Klaviyo provides strong ROI for Shopify and ecommerce store owners. Users report 8 hours saved weekly, often justifying the subscription cost within the first month.