Vidyard Review
Vidyard is a video hosting and creation platform built specifically for sales and marketing teams. It lets you record personalized videos, host them with detailed viewer analytics, and integrate directly with CRMs like Salesforce and HubSpot. With AI Avatars for scaled outreach, Vidyard helps teams turn video into a measurable revenue driver.
Pricing Breakdown
- 5 videos per month
- Basic recording
- Video sharing links
- Basic analytics
- Unlimited videos
- Full video analytics
- Branded sharing pages
- Team performance tracking
- Everything in Starter
- Advanced analytics
- Salesforce integration
- Team collaboration
Annual billing saves 20% - Starter drops from $59 to $49/seat/mo, Teams from $99 to $79/seat/mo. AI Avatars add $24/seat/mo. More plans are available, see our detailed Pricing Page for more information.
Feature Analysis
Vidyard excels at sales video analytics and CRM integration. Here's how it performs:
Video Analytics
Know exactly who watched, how much, and when. Individual viewer tracking with engagement heatmaps.
CRM Integration
Native Salesforce and HubSpot integrations. Video engagement data syncs directly to contact records.
Recording Quality
Clean screen and webcam recording. Browser extension and desktop app available.
AI Features
AI Avatars create personalized videos at scale. Requires $24/seat add-on on most plans.
Video Editing
Basic trimming only. No transitions, effects, or advanced editing - you'll need another tool.
Key Capabilities
- ✓ Screen and webcam recording
- ✓ Video analytics and tracking
- ✓ CRM integrations (Salesforce, HubSpot)
- ✓ AI Avatars for scaled personalization
The Honest Truth
- Deep Viewer Analytics - Track individual viewers, see engagement heatmaps, and know exactly when prospects watched your videos.
- Native CRM Integration - Video engagement data flows directly into Salesforce and HubSpot contact records for sales follow-up.
- AI Avatars for Scale - Create personalized videos at scale with AI-generated avatars - no need to record each one manually.
- Built for Sales Workflows - Video analytics designed around sales metrics: who watched, engagement scores, and follow-up triggers.
- Expensive Per-Seat Pricing - At $79/seat/mo for Teams, a 10-person sales team pays $790/month. Costs add up fast.
- Minimal Video Editing - Basic trimming only. Need transitions or effects? You'll need Descript or another editor.
- Mobile App Incomplete - Mobile experience lags behind desktop. Recording and viewing work, but features are limited.
Who Should Use This
Vidyard is purpose-built for sales and marketing video. Here's who benefits most:
Sales Video Prospecting
Best FitSend personalized video emails to prospects and track who watched with detailed analytics.
Marketing Video Analytics
Best FitHost marketing videos with viewer-level tracking to measure engagement and optimize content.
CRM-Connected Outreach
Best FitSync video engagement to Salesforce or HubSpot for automated follow-up workflows.
Scaled Personalization
Good FitUse AI Avatars to create personalized videos at scale without recording each one manually.
Customer Onboarding Videos
Good FitCreate and host training videos with tracking to ensure customers watch key content.
Video Editing Projects
Not IdealVidyard has minimal editing. Use Loom with AI editing or Descript for production work.
vs. Competition
How does Vidyard compare to alternatives for video hosting and recording?
The bottom line: Vidyard wins for sales teams who need CRM integration and viewer-level analytics. Loom is better for quick async communication. Wistia excels at video SEO and marketing. ScreenPal works if budget is the priority.
Frequently Asked Questions
Common questions about Vidyard:
ROI Calculator
Calculate your potential ROI with Vidyard
VidyardVideo Outreach ROI Calculator
- 65% time savings based on Vidyard customer reports of 3x faster prospect engagement
- Includes time saved on follow-up with viewer analytics
- Does not include AI Avatar time savings (additional)