Sprout Social Pricing 2026
Complete pricing breakdown for 2026. Compare 5 plans and find the best value.
$79
Starting Price
5
Plans Available
20%
Annual Savings
Pricing verified: April 2026
Sprout Social Plans & Pricing
Monthly
Annual
Save more
Essentials
$ 99 /mo
- Core publishing and scheduling
- All-in-one social inbox
- Basic analytics and reporting
- Content calendar
- Limited social profiles
Most Popular
Standard
$ 249 /mo
- 5 social profiles
- All-in-one social inbox
- Publishing and scheduling with AI Assist
- Basic analytics
- Content calendar
- AI-powered content generation
Professional
$ 399 /mo
- Unlimited social profiles
- Competitive reports
- Message spike alerts
- Automated link tracking
- AI-powered Optimal Send Times algorithm
Advanced
$ 499 /mo
- Automated chatbots
- AI-powered sentiment analysis in inbox
- Helpdesk integrations (Zendesk, HubSpot)
- Advanced workflows with AI Assist
- Digital asset library
- Response Recommended AI feature
Enterprise
Custom
- Custom solutions
- Dedicated account management
- Advanced security controls
- Premium onboarding
- Tailored training
Pricing Highlights
Starting Price $79/mo
Free Tier Not Available
Free Trial 30 Days
Annual Discount 20% Off
Is Sprout Social Worth It?
If you're managing enterprise social at scale, Sprout Social delivers unmatched depth in analytics, AI automation, and team workflows. The Standard tier is a premium investment but pays for itself if you manage 5+ profiles. The AI Assist features (Generate Posts, Sentiment Analysis) save 24 hours weekly. Not for small businesses - the high per-user pricing makes this enterprise-only territory.
24+ hours
saved per week on average
Sprout Social vs Competitors Pricing
| Tool | Starting Price | Free Tier | Free Trial | Annual Discount | |
|---|---|---|---|---|---|
| $79/mo | No | 30 days | 20% | ||
| $6/mo | Yes | 14 days | 20% | ||
| $15/mo | No | 7 days | 30% | ||
| $99/mo | No | 30 days | 34% | ||
| $25/mo | No | 14 days | 25% |
Sprout Social Pricing FAQ
How much does Sprout Social cost?
Sprout Social pricing plans: Essentials at $99/mo, Standard at $249/mo, Professional at $399/mo, Advanced at $499/mo, Enterprise (custom pricing). A 30-day free trial is available.
Does Sprout Social have a free plan?
No, Sprout Social does not offer a permanent free plan. However, they provide a 30-day free trial to test the platform before committing.
Is there a Sprout Social annual discount?
Yes, Sprout Social offers 20% off when you pay annually. This brings the effective monthly cost down significantly for committed users.
Which Sprout Social plan is best for teams?
For teams, we recommend the Professional plan. Key features include Unlimited social profiles and Competitive reports. It provides collaboration features and higher usage limits suited for team workflows.
Can I cancel Sprout Social anytime?
Yes, Sprout Social subscriptions can typically be cancelled anytime. Monthly plans end at the billing cycle; annual plans may have different terms. Check their terms of service for refund policies.
Is Sprout Social worth the price?
Based on our research, Sprout Social provides strong value for Enterprise social media teams at scale. Users report saving 24+ hours per week, often justifying the subscription cost within the first month.