Later Pricing 2026
Complete pricing breakdown for 2026. Compare 4 plans and find the best value.
$25
Starting Price
4
Plans Available
25%
Annual Savings
Pricing verified: April 2026
Later Plans & Pricing
Monthly
Annual
Save more
Starter
$ 25 /mo
- 1 Social Set (8 profiles across Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat)
- 1 user
- 30 posts per profile per month
- Visual content calendar & drag-drop scheduling
- Auto-publish & best time to post
- Bulk upload & post preview
- AI Caption Writer credits
- Basic analytics
Most Popular
Growth
$ 50 /mo
- 2 Social Sets (16 profiles total)
- 2 users
- 180 posts per profile per month
- All Starter features
- Full analytics with custom reports
- Approval workflows & role-based permissions
- Instagram comments & DM management
- Saved replies
Scale
$ 110 /mo
- 6 Social Sets (48 profiles total)
- 4 users
- Unlimited posts
- All Growth features
- Priority support
- Higher AI credit allowance
- Advanced analytics
Enterprise
Custom
- Full-service influencer marketing programs
- Later EdgeAI predictive intelligence
- AI-powered social listening
- Brand suitability insights
- Dedicated strategy consultation
- Custom contract terms
Pricing Highlights
Starting Price $25/mo
Free Tier Not Available
Free Trial 14 Days
Annual Discount 25% Off
Is Later Worth It?
If you're drowning in manual posting across Instagram, TikTok, and other platforms, Later delivers immediate relief. The Starter tier pays for itself if you manage even one social presence consistently. The Growth tier is the sweet spot for small teams. The visual calendar alone is worth the price.
5+ hours
saved per week on average
Later vs Competitors Pricing
| Tool | Starting Price | Free Tier | Free Trial | Annual Discount | |
|---|---|---|---|---|---|
| $25/mo | No | 14 days | 25% | ||
| $6/mo | Yes | 14 days | 20% | ||
| $15/mo | No | 7 days | 30% | ||
| $99/mo | No | 30 days | 34% | ||
| $32/mo | Yes | — | 41% |
Later Pricing FAQ
How much does Later cost?
Later pricing plans: Starter at $25/mo, Growth at $50/mo, Scale at $110/mo, Enterprise (custom pricing). A 14-day free trial is available.
Does Later have a free plan?
No, Later does not offer a permanent free plan. However, they provide a 14-day free trial to test the platform before committing.
Is there a Later annual discount?
Yes, Later offers 25% off when you pay annually. This brings the effective monthly cost down significantly for committed users.
Which Later plan is best for teams?
For teams, we recommend the Growth plan. Key features include 2 Social Sets (16 profiles total) and 2 users. It provides collaboration features and higher usage limits suited for team workflows.
Can I cancel Later anytime?
Yes, Later subscriptions can typically be cancelled anytime. Monthly plans end at the billing cycle; annual plans may have different terms. Check their terms of service for refund policies.
Is Later worth the price?
Based on our research, Later provides strong value for Instagram-first visual brands. Users report saving 5+ hours per week, often justifying the subscription cost within the first month.