ActiveCampaign vs Klaviyo
Complete comparison guide to help you choose the right marketing tool for your needs.
The Winner
ActiveCampaign
Wins for overall value, user satisfaction, and B2B marketers with complex automations.
Quick Comparison
| Criteria |  ActiveCampaign |  Klaviyo |
|---|---|---|
| Starting Price | $15/mo | Free tier Best |
| User Rating | 4.2 | 4.2 |
| Review Count | 18,162 Best | 2,010 |
| Free Trial | 14 days Best | No |
| Annual Discount | 20% Best | N/A |
| Best For | B2B marketers with complex automations | Shopify and ecommerce store owners |
Feature Breakdown
Feature Comparison
ActiveCampaign Klaviyo ActiveCampaign
- Industry-Leading Automation
- Built-In CRM
- High Deliverability
- Predictive AI
- Learning Curve
- Contact-Based Pricing Scales
- Mixed Support Reviews
Klaviyo
- Unmatched ecommerce integrations
- Powerful segmentation engine
- Strong email deliverability
- Pre-built automation flows
- Pricing scales quickly
- Learning curve for advanced features
- Limited support options
ActiveCampaign Overview
ActiveCampaign excels at marketing automation for growing businesses. Starting at $15/month, it offers visual workflow building, CRM with sales automation, and AI-powered predictive sending. Best for B2B marketers and agencies who need sophisticated automation without Salesforce-level complexity or pricing.
Best For:
- B2B marketers with complex automations
- Small businesses wanting CRM and email marketing combined
- Agencies managing multiple client accounts
Klaviyo Overview
Klaviyo is purpose-built for ecommerce email marketing. Exceptional Shopify integration, powerful segmentation (9.0 on G2), and predictive analytics make it ideal for DTC brands. Free tier available for stores under 250 contacts. Pricing increases with contact count, so budget accordingly as you scale.
Best For:
- Shopify and ecommerce store owners
- DTC brands needing advanced segmentation
- Agencies managing multiple ecommerce clients
Our Verdict
ActiveCampaign is our top pick for most users, thanks to its overall value proposition. However, Klaviyo remains a solid choice if you need Shopify and ecommerce store owners.
Try ActiveCampaign Free