Alternatives Guide

Best ActiveCampaign Alternatives in 2026

Looking for ActiveCampaign alternatives? We've tested and compared 3+ marketing tools to find the best options for every use case and budget.

3 Alternatives
3 Free Options
4.2 Avg Rating
Free+ Lowest Price
01

Top 3 ActiveCampaign Alternatives

Our top picks based on features, pricing, and user reviews. These tools offer the best alternatives to ActiveCampaign.

#1 Best Overall
Mailchimp
4.2 Rating
$13/mo Paid From
Yes Free Tier

Best for: Small businesses needing simplicity

View Review
#2 Best Value
HubSpot
4.2 Rating
$15/mo Paid From
Yes Free Tier

Best for: All-in-one CRM for growth teams

View Review
#3 Best Free Option
Klaviyo
4.2 Rating
$20/mo Paid From
Yes Free Tier

Best for: Shopify and ecommerce store owners

View Review
02

Full Comparison

Side-by-side comparison of ActiveCampaign vs all 3 alternatives.

Tool Rating Paid From Free Tier Best For
ActiveCampaign Current
4.2 $15/mo — B2B marketers with complex automations
Review Visit
#1 Mailchimp
4.2 $13/mo ✓ Small businesses needing simplicity
Review Visit
#2 HubSpot
4.2 $15/mo ✓ All-in-one CRM for growth teams
Review Visit
#3 Klaviyo
4.2 $20/mo ✓ Shopify and ecommerce store owners
Review Visit
03

Detailed Reviews

In-depth look at each ActiveCampaign alternative with pricing, features, and best use cases.

#1

Mailchimp

4.2 53,007 reviews

Turn emails and SMS into revenue

Free tier available

Consider Mailchimp for free tier available, specializes in small businesses needing simplicity.

Strengths
  • Best Onboarding Experience
  • AI Features That Actually Work
  • Genuinely Useful Free Tier
Cons
  • Pricing Scales Aggressively
  • Free Tier Lost Automation
Read Full Review Visit Website
#2

HubSpot

4.2 48,400 reviews

Grow better with HubSpot

Free tier available

Consider HubSpot for free tier available, specializes in all-in-one crm for growth teams.

Strengths
  • Clean interface and strong contact management functionality
  • Easy integrations with Gmail, Outlook, and 500+ other tools
  • Powerful automation workflows and email sequences
Cons
  • Pricing can get expensive as you grow, especially with larger contact lists
  • Rigid pricing tiers with significant jumps between plans
Read Full Review Visit Website
#3

Klaviyo

4.2 2,010 reviews

Power smarter digital relationships

Free tier available

Consider Klaviyo for free tier available, specializes in shopify and ecommerce store owners.

Strengths
  • Deep Shopify and ecommerce integrations
  • Powerful segmentation (scores 9.0 on G2)
  • Intuitive automation flow builder
Cons
  • Pricing increases quickly as contacts grow
  • Low Trustpilot rating indicates billing/support issues
Read Full Review Visit Website
04

Frequently Asked Questions

What is the best alternative to ActiveCampaign?
The best ActiveCampaign alternative depends on your needs. Mailchimp is our top pick for most users, offering similar features with a generous free tier. For budget-conscious users, Mailchimp and HubSpot offer free tiers worth exploring.
Is there a free alternative to ActiveCampaign?
Yes, Mailchimp and HubSpot offer free tiers. While not as feature-rich as ActiveCampaign's paid plans, they're suitable for individuals or small projects.
Why switch from ActiveCampaign?
Common reasons to explore ActiveCampaign alternatives include: pricing concerns (custom pricing), specific feature needs not met by ActiveCampaign, desire for simpler interfaces, or need for better integrations with existing tools.
How does ActiveCampaign compare to Mailchimp?
ActiveCampaign and Mailchimp are both strong marketing tools. ActiveCampaign excels at B2B marketers with complex automations, while Mailchimp is known for Small businesses needing simplicity. See our detailed comparison above.
Which ActiveCampaign alternative is best for small businesses?
For small businesses, we recommend Mailchimp due to its free tier and affordable pricing. It offers the core features most small teams need without enterprise complexity.
Can I migrate from ActiveCampaign to an alternative?
Most ActiveCampaign alternatives support data import/export. Check each tool's migration documentation. Mailchimp offers the most straightforward migration path with dedicated import tools and customer support for switching.

Still using ActiveCampaign?

Read our complete ActiveCampaign review to see if it's still the right choice for you.

Read ActiveCampaign Review