ActiveCampaign vs HubSpot
Complete comparison guide to help you choose the right marketing tool for your needs.
The Winner
Too Close to Call
Both ActiveCampaign and HubSpot are excellent choices. Your decision should be based on specific feature needs and use case.
Quick Comparison
| Criteria |  ActiveCampaign |  HubSpot |
|---|---|---|
| Starting Price | $15/mo | Free tier Best |
| User Rating | 4.2 | 4.2 |
| Review Count | 18,162 | 48,400 Best |
| Free Trial | 14 days Best | No |
| Annual Discount | 20% Best | N/A |
| Best For | B2B marketers with complex automations | All-in-one CRM for growth teams |
Feature Breakdown
Feature Comparison
ActiveCampaign HubSpot ActiveCampaign
- Industry-Leading Automation
- Built-In CRM
- High Deliverability
- Predictive AI
- Learning Curve
- Contact-Based Pricing Scales
- Mixed Support Reviews
HubSpot
- Breeze AI Actually Delivers
- Free Tier Is Genuinely Useful
- All-in-One Eliminates Tool Sprawl
- 505% ROI Is Real
- Pricing Escalates Fast
- Mandatory Onboarding Fees Sting
- Customization Limits vs. Salesforce
ActiveCampaign Overview
ActiveCampaign excels at marketing automation for growing businesses. Starting at $15/month, it offers visual workflow building, CRM with sales automation, and AI-powered predictive sending. Best for B2B marketers and agencies who need sophisticated automation without Salesforce-level complexity or pricing.
Best For:
- B2B marketers with complex automations
- Small businesses wanting CRM and email marketing combined
- Agencies managing multiple client accounts
HubSpot Overview
If you need marketing automation, sales pipeline management, and customer service in one unified platform, HubSpot delivers unmatched integration and ease of use. The Starter tier ($15/month) is perfect for small businesses getting serious about CRM. Professional ($890/month) unlocks full automation for mid-market teams. The 505% ROI over 3 years isn't marketing hype-I've seen it materialize in reduced admin time and increased lead conversion.
Best For:
- All-in-one CRM for growth teams
- Marketing-led organizations requiring sophisticated automation and lead nurturing
- Companies prioritizing ease of use and quick setup (70% of users cite this)
- Teams wanting strong integrations with existing tools (Gmail, Outlook, 500+ apps)
- Businesses scaling from startup to enterprise with growth-oriented pricing tiers
- Organizations valuing comprehensive reporting and analytics (Professional tier and up)
- Companies willing to invest in onboarding for long-term ROI (505% after 3 years)
Our Verdict
Both ActiveCampaign and HubSpot are excellent choices for their respective strengths. ActiveCampaign is ideal for B2B marketers with complex automations, while HubSpot shines at All-in-one CRM for growth teams. Your final choice should depend on your specific requirements and budget.