Braze Pricing 2026
Complete pricing breakdown for 2026. Compare 3 plans and find the best value.
N/A
Starting Price
3
Plans Available
—
Annual Savings
Pricing verified: April 2026
Braze Plans & Pricing
Core
Custom
- Email, push, in-app, and content cards messaging
- Audience segmentation and targeting
- Basic campaign orchestration
- Real-time analytics and reporting
- REST APIs and SDKs (iOS, Android, Web)
Most Popular
Pro
Custom
- All Core features
- Canvas Flow visual journey builder
- Advanced multi-channel orchestration
- SMS and WhatsApp channels
- A/B and multivariate testing
- Liquid templating personalization
- Standard support
Enterprise
Custom
- All Pro features
- Braze Intelligence Suite (predictive churn, send-time optimization)
- AI content recommendations and copywriting
- Currents real-time data export
- Advanced security and compliance (SSO, audit logs)
- Custom data retention
- Dedicated customer success and priority support
Pricing Highlights
Starting Price N/A
Free Tier Not Available
Free Trial Not Listed
Annual Discount Not Listed
Is Braze Worth It?
Braze is the gold standard for enterprise cross-channel customer engagement - if you can afford it. With 840% ROI documented by Forrester, Canvas Flow visual journey builder, and real-time data processing that competitors struggle to match, it delivers massive value for organizations with $60K+ annual budgets. No free tier, no self-serve plans - this is enterprise-only.
42+ hours
saved per week on average
Braze vs Competitors Pricing
Braze Pricing FAQ
How much does Braze cost?
Braze pricing plans: Core (custom pricing), Pro (custom pricing), Enterprise (custom pricing).
Does Braze have a free plan?
No, Braze does not offer a permanent free plan. Free trials may be available to test the platform before committing.
Is there a Braze annual discount?
Annual discount information is not currently listed for Braze. Check their website for the latest pricing options.
Which Braze plan is best for teams?
For teams, we recommend the Pro or Business plan. It provides collaboration features and higher usage limits suited for team workflows.
Can I cancel Braze anytime?
Yes, Braze subscriptions can typically be cancelled anytime. Monthly plans end at the billing cycle; annual plans may have different terms. Check their terms of service for refund policies.
Is Braze worth the price?
Based on our research, Braze provides strong value for Enterprise cross-channel engagement. Users report saving 42+ hours per week, often justifying the subscription cost within the first month.