Best Braze Alternatives 2026

Compare 5 top Braze alternatives across pricing, features, and use cases. 4 offer a free tier.

Updated:

5
Alternatives
4
Free Options
4.2
Avg Rating
$13
Lowest Price

The best Braze alternatives are Klaviyo, Mailchimp, HubSpot, and 2 more. Each tool below covers core marketing automation workflows with different strengths around pricing, features, and ease of use. Compare ratings, free tiers, and starting prices in the table to find the right fit for your team.

  • Top overall: Klaviyo - highest combined rating and review volume.
  • Best free pick: Klaviyo - free tier available.
  • Strong runner-up: Mailchimp - comparable features at a different price point.
01

Top 3 Braze Alternatives

Our top picks based on features, pricing, and user reviews. These tools offer the best alternatives to Braze.

#1 Best Overall
Klaviyo
4.3 Rating
$20/mo Paid From
Yes Free Tier

Best for: Shopify and ecommerce store owners

View Review
#2 Best Value
Mailchimp
4.2 Rating
$13/mo Paid From
Yes Free Tier

Best for: Small businesses needing simplicity

View Review
#3 Best Free Option
HubSpot
4.0 Rating
$15/mo Paid From
Yes Free Tier

Best for: All-in-one CRM for growth teams

View Review
02

Full Comparison

Side-by-side comparison of Braze vs all 5 alternatives.

Tool Rating Paid From Free Tier Best For
Braze Current
4.0
Contact sales No Enterprise cross-channel engagement
Review Visit
#1 Klaviyo
4.3
From $20 ✓ Shopify and ecommerce store owners
Review Visit
#2 Mailchimp
4.2
From $13 ✓ Small businesses needing simplicity
Review Visit
#3 HubSpot
4.0
From $15 ✓ All-in-one CRM for growth teams
Review Visit
#4 Customer.io
4.4
From $100 ✓ Marketing + dev teams at startups
Review Visit
#5 Iterable
4.1
Contact sales No B2C cross-channel marketing automation
Review Visit
03

Detailed Reviews

In-depth look at each Braze alternative with pricing, features, and best use cases.

#1

Klaviyo

4.3 7,650 reviews

Power smarter digital relationships

Free tier available

Consider Klaviyo for free tier available, higher user ratings, specializes in shopify and ecommerce store owners.

Strengths
  • Deep Shopify and ecommerce integrations
  • Powerful segmentation (scores 9.0 on G2)
  • Intuitive automation flow builder
Cons
  • Pricing increases quickly as contacts grow
  • Low Trustpilot rating indicates billing/support issues
Read Full Review Visit Website
#2

Mailchimp

4.2 109,535 reviews

Turn emails and SMS into revenue

Free tier available

Consider Mailchimp for free tier available, higher user ratings, specializes in small businesses needing simplicity.

Strengths
  • Best Onboarding Experience
  • AI Features That Actually Work
  • Genuinely Useful Free Tier
Cons
  • Pricing Scales Aggressively
  • Free Tier Lost Automation
Read Full Review Visit Website
#3

HubSpot

4.0 35,709 reviews

Grow better with HubSpot

Free tier available

Consider HubSpot for free tier available, specializes in all-in-one crm for growth teams.

Strengths
  • Clean interface and strong contact management functionality
  • Easy integrations with Gmail, Outlook, and 500+ other tools
  • Powerful automation workflows and email sequences
Cons
  • Pricing can get expensive as you grow, especially with larger contact lists
  • Rigid pricing tiers with significant jumps between plans
Read Full Review Visit Website
#4

Customer.io

4.4 847 reviews

Build better customer relationships with data-driven messaging

Free tier available

Consider Customer.io for free tier available, higher user ratings, specializes in marketing + dev teams at startups.

Strengths
  • Exceptional behavioral automation capabilities - can build flows requiring custom code in competitors
  • Intuitive onboarding and ease of setup (8.0 vs competitors' 7.5)
  • Real-time data processing and event-driven messaging
Cons
  • Essentials tier has slower support response times (email + community only)
  • Steep learning curve for non-technical marketers
Read Full Review Visit Website
#5

Iterable

4.1 1,281 reviews

AI-powered cross-channel customer communication

Contact for pricing

Consider Iterable for higher user ratings, specializes in b2c cross-channel marketing automation.

Strengths
  • 1 Trillion+ Customer Interactions Processed
  • Workflow Studio Is Genuinely Powerful
  • Catalog-Based Dynamic Content
Cons
  • Enterprise-Only Pricing Starts at $20K+ Annually
  • No Independent ROI Verification
Read Full Review Visit Website
04

Frequently Asked Questions

What is the best alternative to Braze?
Klaviyo is the best overall Braze alternative. It offers higher user ratings compared to Braze, with strong ratings across the marketing automation category. Other strong picks include Mailchimp and HubSpot.
Is there anything better than Braze?
Yes - 5 credible Braze alternatives rank competitively in this comparison, led by Klaviyo and Mailchimp. Whether one is "better" depends on your priorities: pricing, specific features, or ease of use.
What is the best free alternative to Braze?
Klaviyo is the highest-ranked free Braze alternative on this list. 4 alternatives offer free tiers, so you can test core marketing automation workflows before committing to a paid plan.
What is the cheapest alternative to Braze?
Mailchimp is the cheapest paid Braze alternative at $13/month. If a free option works, Klaviyo costs nothing on its starter tier.
What are people using instead of Braze?
Klaviyo, Mailchimp, and the other 5 tools listed above are the most common Braze replacements. Common reasons cited by users include enterprise-only pricing locks out smbs, pricing (pricing varies by plan), and feature gaps that competing tools have closed.
How does Braze compare to Klaviyo?
Braze and Klaviyo are both marketing automation tools targeting overlapping use cases. Braze is best for Enterprise cross-channel engagement, while Klaviyo is best for Shopify and ecommerce store owners. See the detailed comparison table above for feature-by-feature differences.
Can I migrate my data from Braze to another tool?
Most Braze alternatives support data import via CSV, API, or dedicated migration tools. Migration effort varies by destination: check each tool's import documentation before committing to a switch.
Which Braze alternative is best for small businesses?
Klaviyo is the most small-business-friendly Braze alternative on this list, with a free tier and pricing that scales without enterprise complexity.
05

Related Comparisons

Head-to-head comparisons of Braze with the top alternatives above.

Still using Braze?

Read our complete Braze review to see if it is still the right choice for you.

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