Loom Review
Loom is an AI-powered async video messaging platform that lets you record your screen, camera, or both to replace meetings with quick videos. With AI-generated meeting notes, automatic transcriptions in 50+ languages, and smart editing features, Loom has become the go-to tool for remote teams.
Quick Intel
Free tier available. No credit card required.
Pricing Breakdown
Loom offers a generous freemium model with a forever-free Starter plan. The Business plan at $15/month unlocks unlimited videos. For AI features like auto meeting notes, upgrade to Business+AI at $20/month.
- 5-minute screen recordings
- 25 videos per person
- Unlimited meeting length
- Up to 50 workspace members
- Transcriptions in 50+ languages
- Basic video interactions
- 720p recording quality
- Unlimited videos
- Unlimited recording time
- Basic waveform editing
- Remove Loom branding
- Upload and download videos
- High-def up to 4K
- Advanced video recording tools
- Drawing tools (desktop app)
- Viewer analytics
- All Business features
- AI meeting notes with calendar integration
- Auto meeting recaps and action items
- AI workflows (convert video to Jira/Confluence)
- Auto titles, summaries, and chapters
- Auto tasks and CTAs
- Filler word and silence removal
- Edit by transcript
- Video overlays (text, arrows, boxes)
- 14-day free trial of AI features
Loom Time Savings Calculator
- 60% efficiency based on teams reporting 8 hours saved weekly
- Comparison to synchronous meeting time
Feature Analysis
Loom excels at ease of use and AI features. Here's how it performs:
Ease of Use
Dead-simple one-click recording from browser, desktop, or mobile.
Recording Quality
Up to 4K recording quality on Business plan. Free limited to 720p.
AI Features
Auto meeting notes, transcription, filler word removal. Requires $20/mo tier.
Sharing & Collaboration
Instant sharing links, emoji reactions, threaded comments, viewer analytics.
Analytics
Track who watched, engagement heatmaps, time spent. Basic on free plan.
The Honest Truth
After extensive testing, here's what stands out about Loom:
- Ridiculously Easy to Use - One-click recording from browser extension or desktop app - no setup, just hit record.
- AI Features That Work - Auto-generated titles, summaries, chapters, and action items save hours of manual work.
- Powerful Viewer Analytics - See who watched, how long, and engagement heatmaps - perfect for sales follow-ups.
- Async Communication Done Right - Replace 30-minute meetings with 3-minute videos. Teams report 8+ hours saved weekly.
- Free Tier Is Limited - 25 videos with 5-minute limit makes free plan a demo, not a real solution.
- AI Features Cost Extra - Best features require $20/mo Business+AI plan - not included in base Business.
- No Advanced Video Editing - Basic trimming only - need transitions or effects? Look elsewhere.
Who Should Use This
Loom shines for async communication. Here's who benefits most:
Distributed Remote Teams
Replace synchronous meetings with async video updates - perfect for teams across time zones.
Best FitSales Prospecting & Demos
Send personalized video messages to leads and track who watched with analytics.
Best FitTraining & Onboarding
Create searchable video library of SOPs and walkthroughs for new hires.
Best FitDesign Feedback
Record your screen while reviewing designs, leaving timestamped feedback.
Good FitProject Updates & Standups
Replace daily standups with quick Loom videos team members watch when convenient.
Good FitProfessional Video Production
Loom is built for speed, not polish - use Descript or Camtasia for advanced editing.
Not Idealvs. Competition
How does Loom compare to alternatives?
My take: Loom nails async video messaging with the best UX. Fathom is better if you only need free meeting transcription. Vidyard wins for video marketing analytics.
Frequently Asked Questions
Common questions about Loom:
Final Verdict
The Async Video Tool That Actually Works
Loom nails the core promise: replace meetings with quick, polished videos. The AI features justify the $20/mo Business+AI tier for serious async communication. At $15/mo for Business, Loom is significantly easier to use than alternatives.
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