Sprout Social vs Taplio
Complete comparison guide to help you choose the right marketing tool for your needs.
The Winner
Sprout Social
Wins for overall value, user satisfaction, and Enterprise social media teams at scale.
Quick Comparison
| Criteria |  Sprout Social |  Taplio |
|---|---|---|
| Starting Price | $249/mo | $55/mo Best |
| User Rating | 4.2 Best | 3.2 |
| Review Count | 7,218 Best | 18 |
| Free Trial | 30 days Best | No |
| Annual Discount | N/A | N/A |
| Best For | Enterprise social media teams at scale | Daily LinkedIn creators & B2B pros |
Feature Breakdown
Feature Comparison
Sprout Social Taplio Sprout Social
- AI Assist Actually Delivers
- Social Listening at Enterprise Scale
- Unified Customer Service
- Analytics That Drive Business Decisions
- Premium Add-Ons Are Expensive
- Per-User Pricing Gets Expensive Fast
- Fewer Integrations Than Hootsuite
Taplio
- Massive Viral Post Library
- Professional Contact Database (Pro)
- Comprehensive Analytics
- Carousel Creator
- High Pricing for Limited Features
- AI Outputs Require Heavy Editing
- Outdated User Interface
Sprout Social Overview
If you're managing enterprise social at scale, Sprout Social delivers unmatched depth in analytics, AI automation, and team workflows. The Standard tier ($249/user/month) is expensive but pays for itself if you manage 5+ profiles. The AI Assist features (Generate Posts, Sentiment Analysis) save 24 hours weekly. Not for small businesses-the $199/user minimum makes this enterprise-only territory.
Best For:
- Enterprise social media teams at scale
- Cross-functional teams needing sophisticated workflows and approval processes
- Organizations prioritizing customer service through social channels (10% specialist productivity gains)
- Companies seeking comprehensive social listening and sentiment analysis with AI
- Brands managing multiple social profiles and requiring unlimited profile support (Professional tier)
- Teams that value responsive support (8.7/10 quality score on G2, highest in category)
- Businesses consolidating multiple legacy tools into one platform ($224K average savings)
- Marketing teams requiring CRM integration to track customer interactions across social
Taplio Overview
If you're serious about LinkedIn growth and don't mind editing AI outputs, Taplio is worth the investment. The Standard tier ($75/month) pays for itself if you post daily and value your time at $50+/hour. The AI requires 15-30 minutes of editing per post to sound authentic, but the viral post library and contact database are unmatched. Free tier doesn't exist-this is paid-only.
Best For:
- Daily LinkedIn creators & B2B pros
- B2B professionals building personal brands on LinkedIn
- Consultants and coaches leveraging LinkedIn for lead generation
- Marketing agencies managing multiple LinkedIn accounts
- Users comfortable with AI content who will edit outputs for authenticity
Our Verdict
Sprout Social is our top pick for most users, thanks to its higher user ratings. However, Taplio remains a solid choice if you need Daily LinkedIn creators & B2B pros.
Try Sprout Social Free