Alternatives Guide

Best Sprout Social Alternatives in 2026

Looking for Sprout Social alternatives? We've tested and compared 2+ marketing tools to find the best options for every use case and budget.

2 Alternatives
1 Free Options
4.0 Avg Rating
$99 Lowest Price
01

Top 3 Sprout Social Alternatives

Our top picks based on features, pricing, and user reviews. These tools offer the best alternatives to Sprout Social.

#1 Best Overall
Hootsuite
4.0 Rating
$149/mo Paid From
No Free Tier

Best for: Enterprise multi-brand social teams

View Review
#2 Best Value
Later
4.0 Rating
$25/mo Paid From
Yes Free Tier

Best for: Instagram-first visual brands

View Review
02

Full Comparison

Side-by-side comparison of Sprout Social vs all 2 alternatives.

Tool Rating Paid From Free Tier Best For
Sprout Social Current
4.2 $249/mo — Enterprise social media teams at scale
Review Visit
#1 Hootsuite
4.0 $149/mo — Enterprise multi-brand social teams
Review Visit
#2 Later
4.0 $25/mo ✓ Instagram-first visual brands
Review Visit
03

Detailed Reviews

In-depth look at each Sprout Social alternative with pricing, features, and best use cases.

#1

Hootsuite

4.0 52,709 reviews

Save time managing your social media

From $99/month

Consider Hootsuite for lower starting price, specializes in enterprise multi-brand social teams.

Strengths
  • Real-Time Social Listening with AI
  • Comprehensive Platform Support
  • Enterprise-Grade Security and Compliance
Cons
  • Expensive for Small Teams
  • Dated User Interface
Read Full Review Visit Website
#2

Later

4.0 1,562 reviews

Plan, schedule, and analyze your social media posts

Free tier available

Consider Later for free tier available, specializes in instagram-first visual brands.

Strengths
  • User-friendly interface with visual calendar for content planning
  • Time-saving features like bulk uploads and saved hashtags
  • Auto-publish across multiple platforms including Instagram stories
Cons
  • Cannot edit post images after saving - must delete and recreate
  • No Google Business Profile integration
Read Full Review Visit Website
04

Frequently Asked Questions

What is the best alternative to Sprout Social?
The best Sprout Social alternative depends on your needs. Hootsuite is our top pick for most users, offering similar features with more affordable pricing. For budget-conscious users, Later offer free tiers worth exploring.
Is there a free alternative to Sprout Social?
Yes, Later offers a free tier. While not as feature-rich as Sprout Social's paid plans, it's suitable for individuals or small projects.
Why switch from Sprout Social?
Common reasons to explore Sprout Social alternatives include: pricing concerns ($249/month), specific feature needs not met by Sprout Social, desire for simpler interfaces, or need for better integrations with existing tools.
How does Sprout Social compare to Hootsuite?
Sprout Social and Hootsuite are both strong marketing tools. Sprout Social excels at Enterprise social media teams at scale, while Hootsuite is known for Enterprise multi-brand social teams. See our detailed comparison above.
Which Sprout Social alternative is best for small businesses?
For small businesses, we recommend Later due to its free tier and affordable pricing. It offers the core features most small teams need without enterprise complexity.
Can I migrate from Sprout Social to an alternative?
Most Sprout Social alternatives support data import/export. Check each tool's migration documentation. Hootsuite offers the most straightforward migration path with dedicated import tools and customer support for switching.

Still using Sprout Social?

Read our complete Sprout Social review to see if it's still the right choice for you.

Read Sprout Social Review