Domo vs Zoho Analytics
Complete comparison guide to help you choose the right analytics tool for your needs.
The Winner
Domo
Has a slight advantage based on user ratings and overall value. Both tools are excellent - Zoho Analytics may still be better for specific use cases.
Quick Comparison
| Criteria |  Domo |  Zoho Analytics |
|---|---|---|
| Starting Price | Custom pricing | Free tier Best |
| User Rating | 4.3 | 4.3 |
| Review Count | 2,273 Best | 824 |
| Free Trial | 30 days Best | No |
| Annual Discount | N/A | N/A |
| Best For | Teams needing 1,000+ data connectors | SMBs seeking affordable AI-powered BI |
Feature Breakdown
Feature Comparison
Domo Zoho Analytics Domo
- 1,000+ Pre-Built Connectors
- Agent Catalyst for Agentic AI
- Proven 536% ROI
- Eliminates Multiple Tool Licenses
- Expensive vs. Competitors
- Credit-Based Pricing Complexity
- Real-Time Updates Don't Always Deliver
Zoho Analytics
- Exceptional Affordability
- 500+ Native Connectors
- Ask Zia AI Assistant
- Proven ROI Performance
- Learning Curve for Advanced Features
- Row Limits Can Be Restrictive
- Visualization Sophistication Gap
Domo Overview
If you're tired of juggling multiple BI tools and need enterprise-grade analytics with AI capabilities, Domo delivers. The custom pricing ($20K-$100K+ annually) is steep, but the 536% average ROI and elimination of multiple tool licenses justifies the investment for mid-to-large organizations. SMBs should look at Power BI or Zoho Analytics instead.
Best For:
- Teams needing 1,000+ data connectors
- Teams prioritizing self-service analytics with drag-and-drop tools
- Businesses requiring cloud-native platform with real-time insights
- Companies seeking comprehensive BI platform instead of licensing multiple tools
- Organizations with budget for premium features (advanced AI/ML, white-label embedding)
Zoho Analytics Overview
Zoho Analytics is an AI-powered BI platform with 500+ native connectors, conversational analytics via Ask Zia, and visual ETL tools. Starting at $60/mo for the Standard plan (5 users, 1M rows), it offers exceptional value with 11.6x ROI and 15 hours/week time savings. Best for SMBs needing comprehensive analytics without enterprise pricing.
Best For:
- SMBs seeking affordable AI-powered BI
- Organizations needing 500+ data source integrations without complex setup
- Teams wanting self-service analytics without requiring SQL or coding knowledge
- Businesses already using Zoho ecosystem (CRM, Projects, etc.) for seamless integration
- Companies prioritizing fast ROI and quick implementation (1.2 month payback period)
- Non-technical users who need AI-powered insights through conversational analytics (Ask Zia)
- Organizations wanting balance of affordability, features, and AI-driven insights
Our Verdict
Domo has a slight edge based on user ratings and overall value. Both tools are excellent - Zoho Analytics may still be better for SMBs seeking affordable AI-powered BI.
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