Semrush Pricing 2026
Complete pricing breakdown for 2026. Compare 4 plans and find the best value.
$139.95
Starting Price
4
Plans Available
17%
Annual Savings
Pricing verified: April 2026
Semrush Plans & Pricing
Monthly
Annual
Save more
Pro
$ 139.95 /mo
- Keyword research (Keyword Magic Tool)
- Competitor analysis
- Site audit (140+ checks)
- Position tracking (500 keywords)
- On-page SEO checker
- Semrush Copilot AI assistant (free)
- 3,000 daily reports for domain/backlink analytics
Most Popular
Guru
$ 249.95 /mo
- All Pro features
- Historical data (unlimited)
- Content Toolkit (formerly ContentShake AI)
- SEO Writing Assistant with AI Compose
- Multi-location & device tracking
- Branded reports (white-label)
- 5,000 daily reports for domain/backlink analytics
Business
$ 499.95 /mo
- All Guru features
- API access
- Share of Voice metric
- Extended limits for multiple users
- PLA analytics
- AI-powered traffic predictions
- Free migration from competitors
- 10,000 daily reports for domain/backlink analytics
Enterprise
Custom
- All Business features
- AI Optimization (AIO) - beta access
- AI Visibility Index benchmarking
- Custom pricing and limits
- Dedicated account manager
- Custom integrations
- Priority support
Pricing Highlights
Starting Price $139.95/mo
Free Tier Not Available
Free Trial 7 Days
Annual Discount 17% Off
Is Semrush Worth It?
Semrush is a comprehensive digital marketing platform combining SEO, PPC, content marketing, and competitive research. With AI-powered features including Semrush Copilot, Content Toolkit, and the new AI Visibility Toolkit, it tracks your brand across ChatGPT, Google AI Overviews, and Perplexity. The platform offers 20B+ keywords, 43T backlinks, and 140+ technical SEO checks, making it the industry standard for marketing teams and agencies.
10+ hours
saved per week on average
Semrush vs Competitors Pricing
| Tool | Starting Price | Free Tier | Free Trial | Annual Discount | |
|---|---|---|---|---|---|
| $139.95/mo | No | 7 days | 17% | ||
| $29/mo | No | — | 17% | ||
| $129/mo | No | — | — | ||
| $50/mo | No | — | 10% | ||
| $29.9/mo | Yes | 10 days | 0.35% |
Semrush Pricing FAQ
How much does Semrush cost?
Semrush pricing plans: Pro at $139.95/mo, Guru at $249.95/mo, Business at $499.95/mo, Enterprise (custom pricing). A 7-day free trial is available.
Does Semrush have a free plan?
No, Semrush does not offer a permanent free plan. However, they provide a 7-day free trial to test the platform before committing.
Is there a Semrush annual discount?
Yes, Semrush offers 17% off when you pay annually. This brings the effective monthly cost down significantly for committed users.
Which Semrush plan is best for teams?
For teams, we recommend the Guru plan. Key features include All Pro features and Historical data (unlimited). It provides collaboration features and higher usage limits suited for team workflows.
Can I cancel Semrush anytime?
Yes, Semrush subscriptions can typically be cancelled anytime. Monthly plans end at the billing cycle; annual plans may have different terms. Check their terms of service for refund policies.
Is Semrush worth the price?
Based on our research, Semrush provides strong value for SEO agencies with multiple clients. Users report saving 10+ hours per week, often justifying the subscription cost within the first month.