Pricing Guide
Mailchimp Pricing
Complete pricing breakdown for 2026. Compare 4 plans , including the free tier.
$13 Starting Price
4 Plans Available
No Annual Savings
Pricing verified: December 2025
Mailchimp Plans & Pricing
Free
Free
- Basic marketing CRM
- Website builder
- Forms & landing pages
- Basic email templates
- Mailchimp-branded domain
- 30 days of support
Most Popular
Essentials
$ 13 /mo
- Pre-built email templates
- Marketing automation flows (Customer Journey Builder)
- A/B testing
- Custom branding
- 24/7 email & chat support
Standard
$ 20 /mo
- Intuit Assist (Write with AI, Creative Assistant, Content Optimizer)
- AI-generated automation flows
- Send time & send day optimization
- Predictive segmentation & behavioral targeting
- Dynamic content personalization
- Retargeting ads (Facebook/Instagram)
- Comparative reporting
- Advanced branching logic
Premium
$ 350 /mo
- All Standard features (full Intuit Assist access)
- Advanced segmentation
- Multivariate testing
- Priority AI model access
- Phone & priority support
- Unlimited seats
- Role-based access
Pricing Highlights
Starting Price $13/mo
Free Tier Available
Free Trial Contact Sales
Annual Discount Not Listed
Is Mailchimp Worth It?
If you're new to email marketing or need a platform that just works, Mailchimp is worth it. The free tier is genuinely useful for small lists (500 contacts), and the Standard plan ($20/month) delivers AI content generation and send-time optimization that rivals enterprise tools. Premium ($350/month) is overkill for most users.
20+ hours
saved per week on average
Mailchimp vs Competitors Pricing
Mailchimp Pricing FAQ
How much does Mailchimp cost?
Mailchimp pricing: Free tier available. A free tier is available with limited features. trial options may be available.
Does Mailchimp have a free plan?
Yes, Mailchimp offers a free tier suitable for individuals or testing. It includes core features but has usage limitations. Upgrade to paid plans for full access.
Is there a Mailchimp annual discount?
Mailchimp pricing is primarily monthly. Contact their sales team for potential annual discounts on higher-tier plans.
Which Mailchimp plan is best for teams?
For teams, we recommend the Pro or Business plan. It includes collaboration features, multiple seats, and team management capabilities.
Can I cancel Mailchimp anytime?
Yes, Mailchimp subscriptions can typically be cancelled anytime. Monthly plans end at the billing cycle; annual plans may have different terms. Check their terms of service for refund policies.
Is Mailchimp worth the price?
Based on our testing, Mailchimp provides strong ROI for Small businesses needing simplicity. Users report 20 hours saved weekly, often justifying the subscription cost within the first month.