Hotjar Pricing 2026
Complete pricing breakdown for 2026. Compare 4 plans , including the free tier.
$39
Starting Price
4
Plans Available
20%
Annual Savings
Pricing verified: April 2026
Hotjar Plans & Pricing
Monthly
Annual
Save more
Basic
$ 0 /mo
- 35 daily sessions
- Heatmaps
- Session recordings
- Basic surveys
- Feedback widgets
Most Popular
Plus
$ 39 /mo
- 100 daily sessions
- All heatmap types
- Session recordings with filters
- 3 surveys
- Events API
Business
$ 99 /mo
- 500 daily sessions
- Advanced filtering
- Funnel analysis
- Custom integrations
- Identify API
Scale
$ 213 /mo
- Custom session counts
- Advanced user attributes
- SAML SSO
- Priority support
- Dedicated customer success
Pricing Highlights
Starting Price $39/mo
Free Tier Available
Free Trial Not Listed
Annual Discount 20% Off
Is Hotjar Worth It?
Hotjar is a behavioral analytics platform that turns user behavior into visual, actionable data. The free tier includes heatmaps, session recordings, and basic surveys for up to 35 daily sessions. Plus starts at $32/month for 100 sessions. Business at $80/month adds funnel analysis and advanced filtering. Case studies show 55% conversion increases and 400% ROI within 9 months.
2+ hours
saved per week on average
Hotjar vs Competitors Pricing
| Tool | Starting Price | Free Tier | Free Trial | Annual Discount | |
|---|---|---|---|---|---|
| $39/mo | Yes | — | 20% | ||
| Custom | No | — | — | ||
| $3/mo | No | 30 days | — | ||
| $600/mo | No | 30 days | — | ||
| Custom | Yes | — | 37% |
Hotjar Pricing FAQ
How much does Hotjar cost?
Hotjar pricing plans: Basic (Free), Plus at $39/mo, Business at $99/mo, Scale at $213/mo.
Does Hotjar have a free plan?
Yes, Hotjar offers a free tier that includes 35 daily sessions, Heatmaps, Session recordings. Upgrade to paid plans for full access and higher limits.
Is there a Hotjar annual discount?
Yes, Hotjar offers 20% off when you pay annually. This brings the effective monthly cost down significantly for committed users.
Which Hotjar plan is best for teams?
For teams, we recommend the Business plan. Key features include 500 daily sessions and Advanced filtering. It provides collaboration features and higher usage limits suited for team workflows.
Can I cancel Hotjar anytime?
Yes, Hotjar subscriptions can typically be cancelled anytime. Monthly plans end at the billing cycle; annual plans may have different terms. Check their terms of service for refund policies.
Is Hotjar worth the price?
Based on our research, Hotjar provides strong value for UX teams tracking user behavior without code. Users report saving 2+ hours per week, often justifying the subscription cost within the first month. The free tier lets you evaluate the tool before upgrading.