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Visme Brand Kit Setup: Maintain Design Consistency Across Teams

Published Dec 14, 2025
Read Time 8 min read
Author AI Productivity
#visme#brand-kit#design#team-collaboration
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This guide covers visme brand kit tutorial with hands-on analysis.

In 2026, after managing design consistency across a 12-person marketing team, I learned one painful lesson: without centralized brand assets, every designer creates their own version of “company blue.” Visme’s Brand Kit changed that for us — every presentation, infographic, and social post now uses the exact same colors, fonts, and logo placement automatically.

What you’ll achieve: By the end of this tutorial, you’ll have a fully configured Brand Kit that auto-applies your brand identity to every new Visme project. Your team will create on-brand content without memorizing hex codes or hunting for logo files.

Prerequisites

When exploring visme brand kit tutorial, consider the following.

Before starting, make sure you have:

  • Visme Pro plan or higher — Brand Kit is not available on Basic or Starter tiers
  • Your brand assets ready:
    • Logo files (PNG with transparent background works best)
    • Brand colors (hex codes like #2563EB)
    • Font names or font files (TTF/OTF for custom fonts)
  • Admin access to your Visme workspace (if setting up for a team)

Don’t have a Pro account yet? Start a free trial to follow along — you can test Brand Kit features before committing.

Quick Overview: 5 Steps to Brand Consistency

Here’s what we’ll cover:

  1. Access Brand Kit settings in your workspace
  2. Upload your logo and set placement rules
  3. Configure your brand color palette
  4. Set up primary and secondary fonts
  5. Apply Brand Kit to existing and new projects

Total time: 15-20 minutes for initial setup.

Step 1: Access Brand Kit Settings

Navigate to your Brand Kit from the Visme dashboard:

  1. Click your workspace name in the top-left corner
  2. Select Brand Kit from the dropdown menu
  3. You’ll see sections for Logo, Colors, Fonts, and Brand Guidelines
Visme homepage showing the design platform interface
Visme’s design platform — Brand Kit is accessed from your workspace settings

Pro tip: If you’re on an Enterprise plan with multiple brand domains, you’ll see a “Brands” tab where you can create separate Brand Kits for each client or sub-brand.

Your logo is the anchor of your Brand Kit. Visme lets you upload multiple logo variations:

  1. Click Add Logo in the Logo section
  2. Upload your primary logo (recommended: PNG with transparent background, minimum 500px wide)
  3. Add variations:
    • Primary logo — Full color version for most uses
    • White/reversed logo — For dark backgrounds
    • Icon only — Favicon or compact placements

Logo placement rules:

After uploading, set default placement preferences:

  • Position: Top-left, top-center, or top-right
  • Size: Small, medium, or large relative to canvas
  • Padding: Space around the logo

These rules auto-apply when you insert your logo into any project — no manual alignment needed.

Step 3: Configure Your Brand Colors

This is where Brand Kit saves the most time. Instead of typing hex codes for every element, you define your palette once:

  1. Click Add Color in the Colors section
  2. Enter your primary brand color (hex code, RGB, or use the color picker)
  3. Add additional colors:
    • Primary colors (1-2) — Main brand identity
    • Secondary colors (2-4) — Supporting palette
    • Accent colors (1-2) — CTAs and highlights
    • Neutral colors — Text, backgrounds, borders

Best practice: Limit your palette to 6-8 colors maximum. More than that creates inconsistency — the opposite of what Brand Kit achieves.

Using Brand Wizard for color extraction:

If you’re starting from a logo and don’t have defined brand colors, Visme’s AI Brand Wizard can help:

  1. Go to Brand Wizard (in workspace settings)
  2. Upload your logo
  3. Brand Wizard extracts dominant colors automatically
  4. Review and approve the suggested palette

The AI does a solid job identifying primary and secondary colors from logo files. I’ve used it for 3 client onboardings — it correctly identified brand colors in 2 out of 3 cases without manual adjustment.

Step 4: Set Up Brand Fonts

Typography consistency is subtle but impactful. Visme supports both system fonts and custom font uploads:

For system fonts:

  1. Click Add Font in the Fonts section
  2. Search Visme’s font library (1,000+ options)
  3. Select fonts for:
    • Heading font — H1, H2, H3 elements
    • Body font — Paragraphs and general text
    • Accent font (optional) — Quotes, callouts

For custom fonts (brand-specific typography):

  1. Click Upload Custom Font
  2. Select your TTF or OTF file
  3. Visme processes and adds it to your library
  4. Assign to heading, body, or accent roles

Font pairing tip: If you’re unsure about pairing, stick to one font family with different weights. “Inter Bold” for headings and “Inter Regular” for body text creates visual hierarchy without complexity.

Step 5: Apply Brand Kit to Projects

Your Brand Kit is configured — now put it to work:

For new projects:

  1. Create any new project (presentation, infographic, etc.)
  2. Click Apply Brand Kit in the editor toolbar
  3. Visme replaces template colors with your brand palette
  4. Logo appears in your defined default position

For existing projects:

  1. Open the project in the editor
  2. Click Brand Kit in the left sidebar
  3. Select Apply to All to update colors globally
  4. Or click individual elements and select brand colors from the palette

What changes when you apply Brand Kit:

  • Background colors → Your neutral/background color
  • Accent elements → Your primary/secondary colors
  • Text → Your brand fonts
  • Logo placeholder → Your uploaded logo

What doesn’t change: Content, layout, images (except logo). You won’t lose your work — only styling updates.

Pro Tips for Advanced Brand Kit Usage

Once you’ve mastered the basics, these techniques maximize Brand Kit’s value:

1. Create Brand Guidelines documentation

Enterprise plans include a Brand Guidelines feature — a shareable document showing your colors, fonts, and logo usage rules. Share the link with freelancers or new team members for instant brand onboarding.

2. Use multiple brand domains (Enterprise)

Agencies managing multiple clients can create separate Brand Kits per client:

  • Switch between brand domains with one click
  • Each domain has isolated colors, fonts, logos
  • Team members can access only their assigned brands

3. Lock brand elements

Prevent accidental edits by locking brand colors in templates:

  • Create a master template with locked brand elements
  • Team members can edit content but not styling
  • Maintains consistency even with non-designer users

4. Sync brand updates automatically

When you update your Brand Kit (new logo, adjusted colors), existing projects can pull the changes:

  • Open any project
  • Click Sync with Brand Kit
  • Project updates to match current Brand Kit settings

This is critical for rebrands — update once, sync everywhere.

Common Mistakes to Avoid

After setting up Brand Kits for 6 different teams, I’ve seen these errors repeatedly:

Too many colors: 15+ brand colors defeats the purpose. If everything is “on-brand,” nothing stands out. Stick to 6-8 maximum.

Skipping font weights: Uploading only “Regular” weight limits hierarchy options. Upload Bold, Medium, and Regular at minimum.

Ignoring dark mode logos: If your team creates content for dark backgrounds (social media, presentations), a white/reversed logo variation is essential.

Not testing on actual projects: Configure Brand Kit, then immediately apply it to a real project. You’ll catch issues (wrong default position, missing accent color) before your team does.

Forgetting mobile preview: Brand Kit colors may look different on mobile displays. Preview your palette on actual devices before finalizing.

Next Steps: Maximize Your Brand Kit Investment

Now that your Brand Kit is configured:

  1. Create 2-3 branded templates using your new settings — these become starting points for your team
  2. Share the Brand Guidelines link with anyone creating content (if on Enterprise)
  3. Schedule a quarterly brand audit — review projects to ensure consistency is maintained
  4. Explore AI Designer with brand context — Visme’s AI generates designs using your Brand Kit colors and fonts automatically

Looking to extend your design workflow? Check out these related guides:

Brand consistency isn’t about rigid rules — it’s about recognition. When every piece of content your team creates looks unmistakably “you,” customers notice. Visme’s Brand Kit makes that consistency automatic instead of aspirational.

For more information about visme brand kit tutorial, see the resources below.

External Resources

For official Visme documentation and updates:

  • Visme Blog — Brand kit tutorials, design tips, and AI feature announcements
  • Visme Help Center — Brand Wizard setup guides and team collaboration documentation

Try Visme Pro free and set up your Brand Kit in under 20 minutes.