Fathom vs Fireflies: Which AI Meeting Tool Wins for Sales Teams?

If you’re on a sales team, you’ve probably spent countless hours manually updating CRM fields after every customer call. You know the drill: hop on a discovery call, take frantic notes, then spend 20 minutes afterward logging everything into Salesforce or HubSpot. By the end of the week, you’ve burned 6+ hours on data entry instead of actually selling.

That’s where AI meeting assistants like Fathom and Fireflies come in. Both promise to record your calls, transcribe them, and even sync key details directly to your CRM. But Fathom vs Fireflies — which one actually delivers for sales teams in 2026?

After testing both tools extensively with HubSpot and Salesforce integrations, I’ll break down exactly which AI meeting assistant wins for CRM automation, coaching, and sales productivity. Let’s dive in.

Quick Verdict: Fathom vs Fireflies for Sales Teams

TL;DR recommendations:

• Choose Fathom if: You’re a Zoom-heavy sales team using HubSpot or Salesforce, want AI Scorecards for coaching, and need a generous free tier to start. At $28/month for Business tier with CRM sync, it’s the best value for focused sales use cases.

• Choose Fireflies if: Your team uses multiple meeting platforms (Webex, Skype, etc.), needs deep conversation analytics, or operates in 100+ languages. At $29/month for Business tier, you get more platform flexibility and advanced sentiment analysis.

For most B2B sales teams? Fathom edges out Fireflies with simpler setup, better CRM-focused features like AI Scorecards, and 20 minutes saved per meeting on data entry.

Fathom vs Fireflies: Key Differences at a Glance

Here’s the side-by-side breakdown of what matters most for sales teams:

The bottom line: Fathom is newer but has exploded in popularity (1M+ users vs 300K+ for Fireflies), largely thanks to its aggressive free tier and CRM-first design. Fireflies has been around longer and offers more platform flexibility, but lacks the sales-specific coaching tools that make Fathom stand out.

CRM Integration Deep Dive: The Make-or-Break Feature

Let’s be honest: the whole reason you’re comparing Fathom vs Fireflies is probably CRM automation. So let’s get into the specifics.

Fathom’s CRM Sync: Built for Sales Teams

Fathom’s Business tier ($28/month per user, minimum 2 users) includes CRM field sync with HubSpot and Salesforce. Here’s what that actually means in practice:

After every call, Fathom automatically:

• Creates or updates contact records
• Logs the call as an activity
• Syncs AI-generated notes to custom fields
• Populates deal stages based on conversation context
• Adds action items to task lists

The killer feature? AI Scorecards. These are configurable grading systems that analyze your sales calls against your team’s methodology. Did the rep ask discovery questions? Did they handle objections effectively? Fathom grades each call and surfaces coaching opportunities.

Real-world impact: Fathom claims users save 20 minutes per meeting on CRM data entry. For a sales rep taking 20 calls per week, that’s 6.6 hours saved weekly — almost a full workday reclaimed for actual selling.

One limitation: Fathom is optimized for Zoom, Google Meet, and Microsoft Teams. If your team uses Webex, Skype, or other platforms, you’re out of luck.

Fireflies’ CRM Sync: More Platforms, Less Sales Focus

Fireflies’ Business tier ($29/month per user, or $19/month billed annually) also syncs to HubSpot and Salesforce, plus additional CRMs like Pipedrive, Close, and Zoho. The sync functionality is similar:

• Auto-log calls to CRM
• Push transcripts and summaries to notes fields
• Create tasks from action items
• Update contact records

Where Fireflies pulls ahead: platform flexibility. It supports 10+ meeting platforms (including Webex, Skype, RingCentral, and even in-person meetings via mobile app). If your sales team uses a mix of tools, Fireflies is the only option that works everywhere.

Fireflies also excels at conversation intelligence with features like:

• Sentiment analysis (positive, neutral, negative tone detection)
• Talk-time ratio (how much the rep vs prospect spoke)
• Question detection (did you ask enough questions?)
• Keyword tracking (track mentions of competitors, pain points, etc.)

Real-world impact: Fireflies reports users save 10+ hours per week on meeting notes and admin work, citing a WealthUp case study. The transcription accuracy is also impressive at 95%+, even with multiple speakers and accents.

The downside? No AI Scorecards or coaching-specific features. Fireflies gives you raw analytics, but you’ll need to interpret them yourself or use a separate coaching tool.

CRM Sync Winner: Fathom (for most sales teams)

Verdict: If you’re a B2B sales team on Zoom using HubSpot or Salesforce, Fathom wins on CRM integration. The AI Scorecards alone justify the $28/month price tag for coaching-focused sales managers. The 20-minute time savings per call is also measurable ROI.

Choose Fireflies if you need multi-platform support (Webex, Skype, etc.) or advanced conversation analytics. But for pure CRM automation focused on sales productivity, Fathom is purpose-built for this use case.

Pricing Comparison: Which Offers Better Value?

Let’s break down the pricing tiers side-by-side to see where each tool offers the best ROI.

Fathom Pricing (December 2025)

Check the official Fathom pricing page for the latest details.

Pricing strategy: Fathom’s free tier is extremely generous — unlimited recordings and storage with 5 AI calls per month. This is perfect for testing the tool before committing. The jump to Business tier at $28/month is where you unlock CRM sync.

Hidden costs: The Team and Business tiers require a minimum of 2 users, so your real cost is $56/month minimum. For a 5-person sales team on Business tier, you’re looking at $140/month ($1,680/year).

Fireflies Pricing (December 2025)

Check the official Fireflies pricing page for the latest details.

Pricing strategy: Fireflies’ free tier is more limited (800 minutes storage vs unlimited), but the annual discount is aggressive: $19/month for Business tier if you pay yearly (vs $29 monthly). That’s a 34% discount.

Hidden costs: No minimum user requirement, so you can start with just 1 user. A 5-person sales team on Business tier (annual billing) would pay $95/month ($1,140/year) — 32% cheaper than Fathom.

Pricing Winner: Depends on Your Team Size

For individuals or small teams (1-3 users): Fireflies wins on price. $19/month (annual) for Business tier with CRM sync is hard to beat.

For mid-size teams (5-10 users): Fathom’s $28/month becomes competitive when you factor in AI Scorecards and coaching value. If those features save your managers even 2 hours per week, the ROI is there.

For testing: Fathom’s free tier is unbeatable — unlimited recordings vs Fireflies’ 800-minute cap.

Feature Comparison: AI Capabilities, Accuracy, and Platform Support

Beyond CRM sync, let’s compare the core AI features that impact daily sales workflows.

Transcription Accuracy

Fathom: Supports 38 languages with custom dictionaries (added May 2025) to improve accuracy for industry-specific terms. Users report it handles multiple speakers and accents well, even in fast-paced sales calls.

Fireflies: Supports 100+ languages with 95% transcription accuracy reported. The broader language support is a major advantage for global teams or multilingual sales calls. Fireflies also struggles less with technical terminology once you set up custom vocabulary.

Winner: Fireflies for multilingual teams; Fathom for English-only teams with heavy use of custom sales terminology.

AI-Powered Features

Fathom’s standout features:

• Ask Fathom: Conversational AI that lets you query your meeting history (“Show me all calls where we discussed pricing objections”)
• AI Scorecards: Grade sales calls on custom criteria (discovered Sept 2025)
• Enhanced AI Search: Find key moments across all meetings (launched July 2025)
• Public API & webhooks: Build custom integrations (Oct 2025)
• Custom dictionaries: Improve transcription for industry jargon (May 2025)

Fireflies’ standout features:

• Talk to Fireflies: Real-time web search powered by Perplexity integration (research live during calls)
• Sentiment analysis: Detect positive, neutral, or negative tone shifts
• Question detection: Track how many questions were asked
• Conversation intelligence: Track keywords, competitors, pain points
• MCP Server integration: Advanced automation for developers

Winner: Fathom for sales coaching (AI Scorecards); Fireflies for conversation analytics and real-time research.

Platform Support

Fathom: Zoom, Google Meet, Microsoft Teams (3 platforms)

Fireflies: Zoom, Google Meet, Microsoft Teams, Webex, Skype, RingCentral, + 4 more (10+ platforms total)

Winner: Fireflies by a landslide. If your team uses anything other than Zoom/Meet/Teams, Fireflies is your only option.

Collaboration and Sharing

Both tools offer:

• Shareable meeting links
• Comments and annotations
• Searchable transcripts
• Clips and highlights

Fathom’s edge: Team-level features like global search across all team meetings and playlists of highlights (Team tier, $18/month per user).

Fireflies’ edge: Private channels (Business tier) and more granular sharing controls with comments.

Winner: Tie — both handle collaboration well for sales teams.

Best For: When to Choose Each Tool

After all this analysis, here’s my final recommendation framework:

Choose Fathom if:

• You’re a B2B sales team using primarily Zoom or Google Meet
• You use HubSpot or Salesforce and want automatic CRM sync
• You need AI Scorecards for sales coaching and performance management
• You want a generous free tier to test before committing
• You value simplicity over advanced analytics
• Your team speaks primarily English or one of 38 supported languages
• You want to save 20 minutes per meeting on CRM data entry

Ideal use case: A 10-person SaaS sales team using Zoom and HubSpot who wants to coach reps on call quality and automate post-call admin work.

Choose Fireflies if:

• Your team uses multiple meeting platforms (Webex, Skype, RingCentral, etc.)
• You operate in 100+ languages or have multilingual sales teams
• You want deep conversation analytics (sentiment, talk-time, question tracking)
• You need real-time web search during calls (Talk to Fireflies + Perplexity)
• You’re price-sensitive and prefer $19/month annual pricing over $28/month
• You want unlimited storage (Business tier) vs Fathom’s limits on lower tiers
• You need API access or custom integrations

Ideal use case: A distributed sales team using a mix of Zoom, Webex, and Teams, selling into global markets, who wants granular conversation analytics to optimize pitch performance.

Final Verdict: Fathom vs Fireflies for Sales Teams

If I had to pick one winner for Fathom vs Fireflies in the CRM integration battle, it’s Fathom — but with caveats.

Why Fathom wins for most sales teams:

• AI Scorecards for coaching are a game-changer for sales managers
• CRM sync is purpose-built for HubSpot and Salesforce workflows
• The free tier is unbeatable for testing (unlimited recordings vs 800 mins)
• Simpler setup and cleaner UI for sales-focused use cases
• Saves measurable time (20 minutes per meeting on CRM entry)

When Fireflies is the better choice:

• Multi-platform support (if you use Webex, Skype, etc.)
• Multilingual teams (100+ languages vs 38)
• Conversation analytics depth (sentiment, talk-time, questions)
• Lower annual pricing ($19/month vs $28/month)

Here’s my final recommendation: Start with Fathom’s free tier. Test it for 2 weeks with your sales team. If the platform support works for you (Zoom/Meet/Teams) and you like the AI Scorecards, upgrade to Business tier at $28/month. The ROI on time savings alone justifies the cost.

If you need Webex or Skype support, or operate globally across 100+ languages, go with Fireflies Business tier at $19/month (annual). You’ll lose AI Scorecards, but gain platform flexibility and deeper analytics.

Either way, you’re looking at 6-10 hours saved per week per sales rep on meeting notes and CRM admin. That’s the real ROI of AI meeting assistants in 2025.

Ready to try them out? Both tools offer free tiers — so test both and see which fits your team’s workflow better. Your CRM (and your sales reps) will thank you.

Frequently Asked Questions

Can I use Fathom or Fireflies with multiple CRMs?

Fathom integrates with HubSpot and Salesforce on the Business tier ($28/month). Fireflies supports those two plus Pipedrive, Close, Zoho, and more on the Business tier ($29/month). If you use a less common CRM, Fireflies likely has better coverage.

Do both tools work with in-person meetings?

Fathom is designed for virtual meetings only (Zoom, Meet, Teams). Fireflies offers a mobile app that can record and transcribe in-person meetings, making it more versatile for field sales teams.

How accurate are the AI summaries for sales calls?

Both tools are highly accurate for English-language calls. Fathom excels with custom dictionaries for sales jargon. Fireflies handles multilingual calls better and reports 95%+ accuracy. Both occasionally miss context on fast-paced objection handling, so always review summaries before logging to CRM.

Can I try both tools before committing?

Yes! Fathom’s free tier offers unlimited recordings and storage with 5 AI calls per month. Fireflies’ free tier offers 800 minutes of storage and 30 AI credits per month. Test both for 2-4 weeks to see which fits your workflow better.

Which tool is better for remote sales teams?

Both work great for remote teams. Fathom is simpler and more sales-focused. Fireflies offers better platform flexibility if your team uses a mix of tools. Choose based on your CRM needs (Fathom for HubSpot/Salesforce coaching; Fireflies for broader CRM support and analytics).