Domo vs Looker
Complete comparison guide to help you choose the right analytics tool for your needs.
The Winner
Looker
Has a slight advantage based on user ratings and overall value. Both tools are excellent - Domo may still be better for specific use cases.
Quick Comparison
Feature Breakdown
Feature Comparison
Domo 
Looker Domo
- 1,000+ Pre-Built Connectors
- Agent Catalyst for Agentic AI
- Proven 536% ROI
- Eliminates Multiple Tool Licenses
- Expensive vs. Competitors
- Credit-Based Pricing Complexity
- Real-Time Updates Don't Always Deliver
Looker
- LookML Semantic Layer
- Native Gemini AI Integration
- Enterprise Embedded Analytics
- Real-Time Cloud Warehouse Queries
- Steep Learning Curve
- Weaker Visualizations Than Tableau
- Expensive Enterprise Pricing
Domo Overview
If you're tired of juggling multiple BI tools and need enterprise-grade analytics with AI capabilities, Domo delivers. The custom pricing ($20K-$100K+ annually) is steep, but the 536% average ROI and elimination of multiple tool licenses justifies the investment for mid-to-large organizations. SMBs should look at Power BI or Zoho Analytics instead.
Best For:
- Teams needing 1,000+ data connectors
- Teams prioritizing self-service analytics with drag-and-drop tools
- Businesses requiring cloud-native platform with real-time insights
- Companies seeking comprehensive BI platform instead of licensing multiple tools
- Organizations with budget for premium features (advanced AI/ML, white-label embedding)
Looker Overview
Enterprise BI platform with AI-powered conversational analytics, LookML semantic layer, and embedded analytics capabilities. Best for Google Cloud organizations needing governed, real-time data insights. Expensive ($36K-$360K+/year) but delivers genuine governance value.
Best For:
- Google Cloud-native enterprises
- Technical teams with SQL and LookML
- Enterprises needing centralized governance
- Companies needing embedded analytics
- Organizations prioritizing real-time queries
Our Verdict
Looker has a slight edge based on user ratings and overall value. Both tools are excellent - Domo may still be better for Teams needing 1,000+ data connectors.
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