Structurely Review
Structurely deploys Aisa Holmes, an AI inside sales agent that engages real estate leads via text, email, and voice calls around the clock. The platform automates lead qualification and appointment setting, claiming 50% reduction in sales overhead and 31% higher answer rates compared to traditional outreach methods. Founded in 2017, Structurely focuses exclusively on real estate lead conversion, with pricing starting at $499/month plus a one-time $1,500 setup fee.
Pricing Breakdown
- No cap on leads
- Action credit rate $0.08/credit
- $2,000 one-time onboarding fee
- Annual contract (month-to-month available at 20% premium)
- No cap on leads
- Action credit rate $0.06/credit
- $2,500 one-time onboarding fee
- Annual contract (month-to-month available at 20% premium)
- Custom lead volume and credit pricing
- Enterprise SLA and integrations
- Talk to sales for pricing
Structurely offers monthly billing only. No annual discount is available. More plans are available, see our detailed Pricing Page for more information.
Feature Analysis
Structurely's feature set revolves around automated lead engagement and qualification for real estate professionals. The Aisa Holmes AI assistant handles initial contact, follow-up sequences, and appointment scheduling, allowing agents to focus on warm leads rather than cold outreach. Feature depth increases significantly across pricing tiers, with voice calling reserved for the Elevate plan and above.
AI Conversation Quality
Aisa Holmes conducts human-like conversations via text, email, and voice that qualify leads through natural dialogue. The AI handles objections, answers property questions, and maintains context across multi-message threads. Voice calling capability produces conversations that are reportedly difficult to distinguish from human agents, though effectiveness varies by lead source quality.
Response Speed
Structurely responds to new leads within 5 minutes of initial contact, operating 24/7 without breaks. This immediate engagement captures leads during peak interest - a critical factor given that response time within the first 5 minutes can increase contact rates by 100x compared to 30-minute delays.
Lead Qualification Accuracy
The platform reports 17% more qualified leads compared to manual qualification and 35% more qualified appointments in the first month. Leads are scored and categorized based on conversation signals, with warm leads automatically flagged for agent follow-up. Qualification criteria can be customized to match team-specific standards.
CRM Integration
Native integrations with Salesforce, HubSpot, and major real estate CRMs enable automatic lead syncing, conversation logging, and status updates. Agents can take over AI conversations in real-time when needed. Integration depth is functional but not as extensive as dedicated CRM platforms.
Ease of Use
The platform requires initial setup and training to configure qualification criteria and conversation templates. Once configured, the AI operates autonomously with minimal ongoing input. The dashboard provides conversation monitoring and analytics, though the interface reflects enterprise B2B design rather than consumer-grade polish.
Value for Money
At $499-$1,499/month plus a $1,500 setup fee, Structurely is a premium investment. The value proposition hinges on volume: teams processing 100+ leads/month can justify the cost through reduced ISA staffing needs, but low-volume agents paying $499/month for occasional lead qualification face a steep per-lead cost. The reported 50% overhead reduction applies primarily to teams replacing human ISAs.
Key Capabilities
- ✓ AI lead qualification via text and voice
- ✓ 12-month automated follow-up sequences
- ✓ CRM integrations (Salesforce, HubSpot)
- ✓ Real-time lead response under 5 minutes
- ✓ Appointment scheduling automation
- ✓ 35% more qualified appointments in month 1
The Honest Truth
- True AI Voice Calling - Aisa Holmes can conduct voice calls with leads that sound remarkably human, going beyond the text-only automation offered by most competitors. This voice capability (available on Elevate plan and above) enables deeper lead qualification through natural phone conversations.
- 24/7 Instant Lead Response - The AI responds to new leads within 5 minutes at any hour, capturing prospects during peak interest. The 31% higher answer rate compared to traditional outreach demonstrates the value of immediate, persistent follow-up that human ISAs cannot consistently match.
- Long-Term Nurturing Automation - Structurely runs automated follow-up sequences for up to 12 months, maintaining contact with leads who are not yet ready to transact. This persistent nurturing converts leads that would typically fall through the cracks in manual follow-up systems.
- Measurable Overhead Reduction - The reported 50% reduction in sales overhead provides a clear ROI benchmark. Teams replacing part-time or full-time human ISAs with Structurely can calculate direct cost savings against the subscription price.
- High Entry Cost - The $499/month starting price plus $1,500 setup fee creates a minimum $3,000 first-quarter investment. With no free trial available, teams must commit significant capital before verifying the AI's effectiveness with their specific lead sources.
- Voice Calling Requires Upgrade - AI voice calling - arguably Structurely's most compelling feature - is only available on the $999/month Elevate plan and above. The base Explore plan is limited to text and email, which significantly narrows the AI's engagement capabilities.
- Very Limited Review Presence - With only 6 verified reviews (4.2/5) and minimal presence on other review platforms, independent verification of Structurely's claims is difficult. The lack of substantial third-party review data makes it harder to assess real-world performance at scale.
- Real Estate Only - Structurely is built exclusively for real estate lead qualification. Teams in other industries cannot leverage the platform, and even within real estate, the tool focuses on inbound lead conversion rather than outbound prospecting or listing generation.
Who Should Use This
Structurely delivers the strongest value for real estate teams with high lead volume and existing ISA costs to offset. The platform is not cost-effective for low-volume individual agents or teams outside the US market.
High-Volume Real Estate Teams
Best FitTeams processing 200+ internet leads per month benefit most from Structurely's automated qualification. The AI handles initial contact and follow-up at scale, allowing agents to focus exclusively on warm, appointment-ready prospects rather than cold outreach.
Brokerages Replacing Human ISAs
Best FitBrokerages currently paying human inside sales agents for lead qualification can achieve the reported 50% overhead reduction by shifting to Structurely. The AI operates 24/7 without training, PTO, or turnover - addressing the three biggest ISA management challenges.
Teams Needing 24/7 Lead Response
Good FitReal estate leads generated from online portals arrive at all hours. Structurely's sub-5-minute response time ensures no lead goes cold during evenings, weekends, or holidays when human agents are unavailable.
Data-Driven Sales Operations
Good FitOrganizations tracking lead-to-appointment conversion metrics gain visibility through Structurely's analytics on response times, qualification rates, and appointment booking percentages across lead sources.
Solo Agents on Tight Budgets
Not IdealAt $499/month plus a $1,500 setup fee with no free trial, Structurely's cost structure is prohibitive for individual agents processing fewer than 50 leads per month. The per-lead cost becomes difficult to justify at low volumes.
International Real Estate Markets
Not IdealStructurely is primarily optimized for the US real estate market. Agents operating in international markets may find limited support for local MLS systems, phone number formats, and market-specific qualification criteria.
vs. Competition
Structurely occupies a specialized niche as a real estate-specific AI inside sales agent. Most alternatives serve broader customer communication needs without the same depth of real estate lead qualification and voice calling capability.
Structurely's core differentiator is purpose-built real estate lead qualification with AI voice calling - a combination no general-purpose chatbot platform matches. Intercom and Tidio provide superior omnichannel customer support but lack real estate ISA functionality. Drift offers conversational AI for B2B sales but without the industry-specific lead qualification logic that real estate teams need. The real decision point is whether the $499-$1,499/month investment in a specialized ISA replacement delivers better ROI than distributing that budget across a general CRM plus a human part-time ISA.
Frequently Asked Questions
Common questions about Structurely's AI inside sales agent, pricing structure, CRM integrations, and lead qualification effectiveness for real estate professionals.
ROI Calculator
Calculate your potential ROI with Structurely
StructurelyLead Qualification ROI Calculator
- 30% efficiency gain based conservatively on reported 50% sales overhead reduction, adjusted downward for real-world variability
- Default 15 leads/day reflects mid-range volume for teams on the Explore plan (200 leads/month)
- ISA hourly cost of $25 reflects typical virtual ISA or part-time employee rate in real estate