Pricing Guide
Customer.io Pricing
Complete pricing breakdown for 2026. Compare 4 plans , including the free tier.
$100 Starting Price
4 Plans Available
No Annual Savings
Pricing verified: December 2025
Customer.io Plans & Pricing
Free Trial
Free
- 14-day free trial
- No credit card required
- Full platform access during trial
Most Popular
Essentials
$ 100 /mo
- 5,000 profiles included
- 1 million email sends per month
- Visual workflow builder
- 2 object types
- Ad audience sync
- Basic data integrations
- Email + community support
- Month-to-month billing
Premium
$ 1000 /mo
- Custom profile volume
- Custom email volume
- 10 object types
- Premium data integrations
- Premium support (chat + email)
- 90-day onboarding support
- HIPAA compliance
- Annual billing required
Enterprise
Custom
- Custom pricing ($45,000-$55,000/year list price, negotiable to $28,000-$42,000)
- Best pricing on volume
- Dedicated hardware
- Priority technical support
- Migration support
- Dedicated Customer Success Manager
- Audit logging & data governance
- Custom SLA
Pricing Highlights
Starting Price $100/mo
Free Tier Available
Free Trial Contact Sales
Annual Discount Not Listed
Is Customer.io Worth It?
If you're building product-driven campaigns with real-time behavioral triggers, Customer.io is worth the investment. The Essentials tier ($100/month) works for startups testing lifecycle marketing. Premium ($1,000/month) unlocks the full platform for growing teams. Enterprise pricing ($45K-55K/year, often negotiable to $28K-42K) is steep but delivers dedicated infrastructure and priority support. Free tier doesn't exist, but the 14-day trial is comprehensive.
10+ hours
saved per week on average
Customer.io vs Competitors Pricing
Customer.io Pricing FAQ
How much does Customer.io cost?
Customer.io pricing: Free tier available. A free tier is available with limited features. trial options may be available.
Does Customer.io have a free plan?
Yes, Customer.io offers a free tier suitable for individuals or testing. It includes core features but has usage limitations. Upgrade to paid plans for full access.
Is there a Customer.io annual discount?
Customer.io pricing is primarily monthly. Contact their sales team for potential annual discounts on higher-tier plans.
Which Customer.io plan is best for teams?
For teams, we recommend the Essentials plan. It includes collaboration features, multiple seats, and team management capabilities.
Can I cancel Customer.io anytime?
Yes, Customer.io subscriptions can typically be cancelled anytime. Monthly plans end at the billing cycle; annual plans may have different terms. Check their terms of service for refund policies.
Is Customer.io worth the price?
Based on our testing, Customer.io provides strong ROI for Marketing + dev teams at startups. Users report 10 hours saved weekly, often justifying the subscription cost within the first month.