Google is rolling out three updates to Ads Advisor, the AI recommendation tool built directly into the Google Ads interface, according to a blog post published April 21. The timing puts these features roughly four weeks before Google Marketing Live on May 20 - the annual event where Google typically previews its bigger advertising roadmap.
Ads Advisor sits inside your Google Ads account and surfaces warnings and suggestions without taking action on your behalf. It flags things like budget gaps, disapproved assets, or campaign settings that are quietly blocking your ads from running. The three new additions are focused on making that experience faster to act on and less likely to let a costly mistake slide past you.
That advisory-not-automatic positioning is worth paying attention to. Google has spent the last two years automating more of its ad products - Performance Max campaigns run almost entirely on autopilot, and Smart Bidding handles bid decisions without manual input. Ads Advisor goes the other direction: it tells you what's wrong and lets you fix it. For anyone managing real budgets, that distinction matters. Catching a disapproved ad before it kills a campaign for a weekend is worth more than any automated bid adjustment.
The honest caveat with Ads Advisor has always been that its recommendations mix genuinely useful alerts with nudges to spend more. Whether these three new features stay on the right side of that line is something advertisers will have to judge once they're live in accounts. The specifics will likely get more airtime at Marketing Live on May 20.