SEO has a new sibling problem. Ranking on Google doesn't tell you anything about whether ChatGPT, Perplexity, or Google's AI Overview will cite your site when a user asks a relevant question. GEOscore is a new free tool designed to answer that question directly.
The premise: enter your website URL and it checks how visible your site is to AI assistants - specifically whether those assistants can find your content, understand what you do, and include your site in their responses. This practice has picked up the name GEO (Generative Engine Optimization), and it's increasingly relevant to anyone whose business depends on being found online.
The gap between traditional SEO and GEO matters more than it sounds. Search engines crawl links and index keywords. AI assistants pull from training data, live web search, and citation patterns that don't always mirror Google rankings. A site can have solid organic traffic while being invisible in AI-generated answers - and most site owners have no idea.
GEOscore is early-stage and currently free, hosted on Vercel. Auditing tools for AI visibility are still thin on the ground. For marketers and content teams starting to think about AI search presence, it's a practical starting point - even if the scoring methodology isn't yet fully documented.