As AI assistants increasingly answer questions like "find me a good CRM" or "recommend a project management tool," a new question is surfacing for businesses: can these agents actually find you?
ClawTrak, a free scanner from Winnipeg-based Pixel Familiar Inc., checks 20 signals that determine whether AI agents like ChatGPT, Claude, and Perplexity can discover, understand, and recommend your product. The company says the idea came from building their own AI agent and discovering it simply couldn't find most businesses online.
What It Actually Checks
The free scan evaluates whether your site has:
- llms.txt and AGENTS.md files - machine-readable descriptions that tell AI systems what your business does (think of them as a resume for AI crawlers)
- Structured data and schema markup - JSON-LD that helps agents parse your offerings
- OpenAPI specifications - documentation that lets agents interact with your product programmatically
- AI crawl permissions - whether your robots.txt and security headers actually allow AI systems to access your content
- Performance basics - TLS quality, sitemaps, CORS policies, RSS feeds
The free scan requires no signup. Paid tiers start at $49 for a one-time package that generates custom llms.txt, AGENTS.md, and OpenAPI files tailored to your domain, plus deployment guides for WordPress, Shopify, and other platforms. A $79 bundle adds expert review, and a $499 premium tier includes competitor intelligence and three months of monitoring.
The concept is real even if the market is early. Most websites today are built for Google's crawlers, not for AI agents that parse content differently. Standards like llms.txt are still emerging, and there's no guarantee today's formats will be the ones that stick. But the underlying shift - from SEO to what some are calling AEO (agent engine optimization) - is already happening. If AI assistants can't parse what your business does, they'll recommend someone else's.