Apple is planning a significant Siri overhaul with privacy as a core design principle - including the option to auto-delete conversation history, according to a TechCrunch report.
Auto-deleting chats would put Siri in direct contrast with most AI assistants, which retain conversation history by default. ChatGPT stores your conversations unless you manually delete them or opt out entirely. Claude keeps context within a session. Apple's angle appears to be building deletion into the design rather than burying it in a settings menu - a meaningful difference for users who don't want an AI assistant building a permanent record of their questions.
There are real tradeoffs here. Assistants that can't reference past conversations are less useful for ongoing tasks, multi-session projects, or anything requiring context from a previous exchange. How Apple handles that tension - privacy by default versus the continuity that makes AI assistants genuinely useful - will define whether the revamp actually closes the gap on conversational capability that has made Siri feel dated compared to its competitors.
The new Siri is expected to be announced at WWDC 2026, Apple's annual developer conference. Apple has strong positioning to make privacy a selling point given its hardware control and on-device processing capabilities. Whether that translates into a Siri that people actually prefer to use daily is a different question.