Alternatives Guide

Best Marketo Alternatives in 2026

Looking for Marketo alternatives? We've tested and compared 3+ marketing tools to find the best options for every use case and budget.

3 Alternatives
2 Free Options
4.2 Avg Rating
Free+ Lowest Price
01

Top 3 Marketo Alternatives

Our top picks based on features, pricing, and user reviews. These tools offer the best alternatives to Marketo.

#1 Best Overall
HubSpot
4.2 Rating
$15/mo Paid From
Yes Free Tier

Best for: All-in-one CRM for growth teams

View Review
#2 Best Value
ActiveCampaign
4.2 Rating
$15/mo Paid From
No Free Tier

Best for: B2B marketers with complex automations

View Review
#3 Best Free Option
Mailchimp
4.2 Rating
$13/mo Paid From
Yes Free Tier

Best for: Small businesses needing simplicity

View Review
02

Full Comparison

Side-by-side comparison of Marketo vs all 3 alternatives.

Tool Rating Paid From Free Tier Best For
Marketo Current
4.2 Contact — Enterprise multi-channel marketing automation
Review Visit
#1 HubSpot
4.2 $15/mo ✓ All-in-one CRM for growth teams
Review Visit
#2 ActiveCampaign
4.2 $15/mo — B2B marketers with complex automations
Review Visit
#3 Mailchimp
4.2 $13/mo ✓ Small businesses needing simplicity
Review Visit
03

Detailed Reviews

In-depth look at each Marketo alternative with pricing, features, and best use cases.

#1

HubSpot

4.2 48,400 reviews

Grow better with HubSpot

Free tier available

Consider HubSpot for free tier available, higher user ratings, specializes in all-in-one crm for growth teams.

Strengths
  • Clean interface and strong contact management functionality
  • Easy integrations with Gmail, Outlook, and 500+ other tools
  • Powerful automation workflows and email sequences
Cons
  • Pricing can get expensive as you grow, especially with larger contact lists
  • Rigid pricing tiers with significant jumps between plans
Read Full Review Visit Website
#2

ActiveCampaign

4.2 18,162 reviews

Grow your business with customer experience automation

Contact for pricing

Consider ActiveCampaign for higher user ratings, specializes in b2b marketers with complex automations.

Strengths
  • Powerful automation builder with visual workflow editor
  • High email deliverability rates
  • Strong CRM integration
Cons
  • Steep learning curve for advanced features
  • Lower Trustpilot rating indicates support issues
Read Full Review Visit Website
#3

Mailchimp

4.2 53,007 reviews

Turn emails and SMS into revenue

Free tier available

Consider Mailchimp for free tier available, higher user ratings, specializes in small businesses needing simplicity.

Strengths
  • Best Onboarding Experience
  • AI Features That Actually Work
  • Genuinely Useful Free Tier
Cons
  • Pricing Scales Aggressively
  • Free Tier Lost Automation
Read Full Review Visit Website
04

Frequently Asked Questions

What is the best alternative to Marketo?
The best Marketo alternative depends on your needs. HubSpot is our top pick for most users, offering similar features with higher user ratings. For budget-conscious users, HubSpot and Mailchimp offer free tiers worth exploring.
Is there a free alternative to Marketo?
Yes, HubSpot and Mailchimp offer free tiers. While not as feature-rich as Marketo's paid plans, they're suitable for individuals or small projects.
Why switch from Marketo?
Common reasons to explore Marketo alternatives include: pricing concerns (custom pricing), specific feature needs not met by Marketo, desire for simpler interfaces, or need for better integrations with existing tools.
How does Marketo compare to HubSpot?
Marketo and HubSpot are both strong marketing tools. Marketo excels at Enterprise multi-channel marketing automation, while HubSpot is known for All-in-one CRM for growth teams. See our detailed comparison above.
Which Marketo alternative is best for small businesses?
For small businesses, we recommend HubSpot due to its free tier and affordable pricing. It offers the core features most small teams need without enterprise complexity.
Can I migrate from Marketo to an alternative?
Most Marketo alternatives support data import/export. Check each tool's migration documentation. HubSpot offers the most straightforward migration path with dedicated import tools and customer support for switching.

Still using Marketo?

Read our complete Marketo review to see if it's still the right choice for you.

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